Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm. You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity. Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often still want to buy from you. Listen for practical insights on maintaining strong pricing strategies and building more profitable client relationships. This episode will help you confidently handle discount requests and protect your firm's value. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  Follow me on Instagram here My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675