In this episode, I share my experience of paying £20,000 to sponsor a video. You’ll learn about the importance of understanding your target audience before investing in marketing tactics. I discuss the value of clarity in your marketing strategy and how it can lead to better results. I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the right audience. Tune in to hear my insights and advice on effective marketing for your business. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675