This episode of the Unofficial QuickBooks Accountants Podcast focuses on recent price changes announced by Intuit for QuickBooks products. Hector and Alicia provide a detailed breakdown of the new pricing for QuickBooks Online, QuickBooks Desktop, and related payroll services, discussing the significant increases particularly for Desktop products. They analyze the implications of these changes for accountants and small businesses, noting that the price hikes seem designed to push users towards QuickBooks Online. They also touch on how accountants can prepare for and communicate these changes to clients, while Alicia mentions her upcoming book on converting from QuickBooks Desktop to Online as a timely resource. SponsorsMelio - https://uqb.promo/melio RightRev- https://uqb.promo/rightrevGenwise -  https://uqb.promo/genwise (00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast (02:24) - QuickBooks Online Price Changes Breakdown (03:37) - New Pricing for QuickBooks Online Products (12:15) - QuickBooks Online Payroll Price Updates (14:00) - QuickBooks Desktop Price Increases (16:41) - Impact on QuickBooks Desktop Users (32:22) - ProAdvisor Bundle Benefits (33:37) - Enterprise Bundle and Mac Version (35:26) - QuickBooks Desktop Cleanup vs. Online (38:23) - Resellers and Pricing Challenges (40:58) - Desktop Payroll Price Increases (42:45) - Enhanced Payroll for Accountants (45:55) - ACH Payment Processing Fees (58:01) - New Book on Converting to QuickBooks Online Send your Questions/Comments (we could read/answer them on air) [email protected]/Apps Mentioned in this episode:Alicia's article on QuickBooks Expert Assisted Bookkeeping - https://royalwise.com/alicias-thoughts-about-qb-expert-assisted-bookkeeping/Hector's App - RightTool www.righttool.appAlicia's Training - RoyalWise http://royl.ws/uqapodcastAlicia’s QBO Products, Services, and Inventory Course - http://royl.ws/qbo-InventoryQuickBooks Connect Conference www.quickbooksconnect.comQuickBooks Tricky Situations: http://royl.ws/QBOtricksNext-Level Accounting: http://royl.ws/NextLevelAccountingCheck out Alicia’s step-by-step QBO Textbooks at http://www.questivaconsultants.comThe Comprehensive Guide to Converting from QuickBooks® Desktop (QBDT®) to QuickBooks® Online (QBO®) https://www.amazon.com/dp/B0D8L29Z5LQuickBooks Online: From Setup to Tax Time https://www.amazon.com/dp/B0CXZB1R95 Sign up to Earmark to earn free CPE for listening to this podcast https://www.earmark.app/onboarding Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app