As the moment of the boy bands and the pop girlies winds down, MTV gets new life by making celebrities into reality stars, and cranking out daily dating shows. But as the ratings soar, a revolution is brewing, and it's about to steal MTV's thunder.
To learn more about listener data and our...
Published 04/24/24
In the ‘90s, MTV is established enough to attract Bob Dylan to Unplugged and host its own Rock & Roll Inaugural Ball. But then a survey from the network’s research department turns up one small fact about the MTV audience that makes a massive impact on their programming, on popular music, and...
Published 04/17/24