In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals. 00:00 Introduction to Content Creation Strategies 00:49 Welcome to the Useful Content Podcast 02:04 Defining Video Marketing 06:38 Educational Content: Teach First, Then Sell 16:23 The Power of Storytelling in Video Marketing 22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration 27:19 Leveraging Authority Through Video Content 29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators 31:39 Batch Content Creators 32:23 Core Content Creators 33:33 Assessing Your Content Creation Style 34:49 Using Tools to Analyze Content Performance 40:32 Defining Success in Video Marketing 42:57 Final Thoughts and Takeaways 44:41 Post-Show Conversation Guesting on my own podcast today...who woulda thunk! Thanks to Christine McLean Lewis for being the host today You can find her here: https://www.linkedin.com/in/christine-mclean-lewis/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister