This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer...

In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in...

In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable...

In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from...

In this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similarities, encouraging creators to focus on the uniqueness of their personal experiences and perspectives. Juma shares personal experiences of hesitance in releasing content due to fear of being seen as copying larger creators but resolves to not let...

In this episode of Useful Content Podcast Lee Densmer shares her insights on creating a successful content strategy with a super simple framework known as the rule of threes. She emphasizes the importance of focusing on the right channels, measuring results effectively, the critical nature of owning a channel, and adapting content for maximum impact. Lee breaks down her framework into five key components: goals, buyers, themes, distribution channels, and metrics, with three elements in each...

In this podcast episode of the Useful Content Podcast, our topic of infusing curiosity into content, with guest Emily Aborn. Emily discusses the importance of understanding your audience deeply to tailor content that sparks curiosity and maintains engagement. She stresses the use of simple language, avoiding jargon, and encourages content creators to share personal, yet relatable aspects of their lives to create a 'lean in' effect with their audience. The duo also explores practical tips for...

In this episode Juma discusses the critical factors necessary for the successful implementation of a content strategy, specifically targeting the transitional phase between planning and execution. Highlighting this episode's uniqueness, it's mentioned that the content, initially impromptu and largely unscripted, offers insights based on the host's experiences with clients. The focus is on overcoming common pitfalls by identifying and optimizing three main resources: human, technical, and...

In this comprehensive discussion, Paul Stennett, co-founder of the podcasting agency Listeners to Clients, shares valuable insights into the world of podcasting and its benefits for businesses. With over 3 million downloads and extensive views on YouTube for his clients, Paul emphasizes the importance of loving the process, as podcasting can be a demanding journey. He highlights the engagement and conversion advantages of podcasts over other media, particularly emphasizing video podcasts on...

In this episode of the Useful Content Podcast, host Juma engages with Alex B Sheridan, a video creator known for his millions of LinkedIn viewsb to unpack the secrets behind creating compelling video content. Alex shares his journey and insights on maintaining a learner’s mindset, the importance of each video's impact on the audience, and transitioning between platforms like LinkedIn, TikTok, and YouTube. He emphasizes the significance of video strategy, overcoming common fears, and the...

In the final episode of Season One of the Useful Content Podcast, we reflect on the  journey from August 2023 to February 2024, celebrating 21 episodes, a transition to a weekly format, and significant audience engagement across platforms. We share statistics that highlight the podcast's growth and engagement metrics, including audio downloads and the successful repurposing of content. The episode features insights into guest dynamics, with most guests originating from LinkedIn, and positive...

In this episode of our podcast host Juma Bannister answers questions submitted by followers on social media. The podcast covers discussing topics from content strategy to video content. Among the questions, there are a few important discussion points that include the effectiveness of short form versus long form content, the impact of podcasting on businesses, choosing the right content pillars, and common content marketing mistakes digital entrepreneurs often make. Juma emphasizes the...

In this podcast episode of the Useful Content Podcast the Juma and Lee to discuss content strategy for a global audience. They highlight the importance of cultural awareness and adaptation, not just translation, when expanding to international markets. Lee elaborates on the concept of 'Transcreation', which emphasizes the need for cultural understanding and locally-informed content strategies. She also provides insights on global content strategies, stressing the vital role of analytics and...

In this lesson we discuss the idea of creating customer-centric content and utilizing artificial intelligence (AI) to enhance the process. Christine McLean Lewis shares her viewpoints on the importance of focusing on the customer to formulate effective content strategies. She takes us through her methodology of speaking directly to stakeholders and existing customers in order to understand their challenges and how content can help address those issues. In this regard, she emphasizes the...

In this episode of the Useful Content Podcast, Juma Bannister and Gresham Harless Jr. discuss how businesses can transform into a media company. They explore the importance of identifying target markets, establishing clear marketing goals, and effective management of resources. Gresham underscores the significance of relationship-building for business success and they discuss the importance of creating strategic content. Gresham shares valuable insights on understanding the 'avatar' or...

5 AI Tools business owners need for better video creation In this episode of the Useful Content Podcast we have a converstion about the evolving world of Artificial Intelligence (AI) in video content creation. The discussion showcases various AI-powered tools that can help enhance video quality and streamline workflows. These tools range from Adobe's Audio Enhance for sound quality improvement, Autopod for automatic video editing in Premiere Pro, to Haygen for language translation and Opus...

Video Podcasting: The Key to Unlocking Unlimited Content  - Teacher: Rich Cardona In this in-depth discussion, featuring guest Rich Cardona, the podcast dives into the power of video podcasting and content repurposing. Rich, a video podcasting agency owner, shares his journey and insights into how to turn long-form video into relevant pieces of content for various marketing channels. He discusses the concept of a 'content machine', explaining how to scale content to scale your brand and...

  Lead Generation and SEO Strategies for Business Growth In this useful content podcast, we discuss the necessity of lead generation and search engine optimization for business growth. Scott Gabdullin provides valuable insights into how businesses can optimize their services based on their size. Scott highlights the importance of quality content and authentic branding for larger businesses seeking to improve their SEO. For smaller businesses needing immediate income, he suggests adopting...

Systems & Simplicity - 7 things to get done in 2024 Full Disclosure. I talk about goals in this bonus podcast episode. 🙄 It's my goals BUT it's useful because I cover some things business owners should be asking about their content if they aren't already. 😎 I also ramble a bit. This is not a great introductory episode to the podcast but for the real ones this will be very useful. Here's the description the A.I. in Descript wrote: The goals include: ✅ Launching a website for...

In this episode of the Useful Content Podcast, guest teacher Ricqcolia Phillip emphasizes the importance of content marketing strategy to businesses, discussing the benefits of using different content formats and the differences between social media use and content use in business. Ricqcolia provides an in-depth explanation on the power of user-generated content and how it can be leveraged in building trust and authority for businesses. They also provide a comprehensive perspective on Thought...

3 Ways to Optimize Your Podcast for Success  The episode talks about why most podcasts fail and how one can build a successful podcast by optimizing different elements of it. Expert Neal Veglio explains the significance of the first seven seconds of a podcast and what hooks listeners. He highlights the importance of thinking about new listeners while creating content. Neal also discusses the need for podcasters to have a dedicated website and how to use podcast app show notes, episode...

In this episode of the Useful Content Podcast, we talk with Cassia Marina, a brand strategist and web designer. The discussion unfolds around branding, brand strategy, the significance of systems, tools, and email marketing for an online business. Cassia elaborates on her concept of a Complete Brand Framework which emphasizes a seamless customer experience both online and offline. The conversation also illustrates the importance of knowing your target audience, brand positioning, and the role...

Over the last few years of making content, I've noticed some very specific things that come up over and over again.  And this is specific to people who run and own businesses. Many business owners, when they're first starting off have a very hard time actually getting into the habit, the practice and getting good at creating content. The 12 affirmations of content success is designed to calibrate your mind, to shift your mentality as a business owner, as a CEO, that you know "These are...

The buzzwords of PERSONAL BRANDING have exploded in recent years. But if you're someone who uses LinkedIn as your main platform, how do you build a personal brand that isn't just FLUFF? What are some of the important things you need to consider to position yourself correctly? Today in our lesson, we're going to answer those questions and look at some of the other practical things you need to know that will allow you to put yourself out there with a solid personal brand I have a great...