In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms. 00:00 Overcoming LinkedIn Content Creation Fears 00:15 Introducing Michelle J. Raymond: LinkedIn Expert 00:36 The Power of Consistency on LinkedIn 00:48 The Importance of Team Involvement in LinkedIn Success 00:58 Optimizing Personal and Company Pages Before Content Creation 01:17 The Ultimate Focus: Creating Useful Content 01:56 Michelle's Diverse Content Creation Journey 03:06 The Impact of LinkedIn on Michelle's Career 03:31 Adapting to Audience Preferences in Content Creation 07:01 The Significance of Asking for Help in Business Growth 09:52 Setting Business Goals for LinkedIn Strategy 12:00 The Importance of a Strong LinkedIn Presence 17:48 LinkedIn as a Team Sport: Amplifying Brand Presence 23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page 26:03 Maximizing Your LinkedIn Profile and Company Page 27:22 Key Differences Between Personal and Company Pages on LinkedIn 29:34 Content Creation Strategies for LinkedIn Success 34:26 Embracing Your Unique Digital Presence on LinkedIn 37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content 41:32 Personalized Advice for New and Established Business Owners on LinkedIn 45:14 Closing Thoughts and Encouragement for LinkedIn Users Michelle J.Raymond is our teacher in this episode. Connect with Michelle:  Linkedin: www.linkedin.com/in/michellejraymond/ SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister  X (Twitter): https://twitter.com/jumabannister