In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively. 00:00 Welcome to the Useful Content Podcast 00:38 Introducing Justin Simon: A Master of Content Distribution 01:19 The Art of Content Creation and Distribution 05:34 Embracing Experimentation in Content Strategy 08:16 Owning Your Niche: The Power of a Unique Term 13:28 Unleashing Content Beyond Gating: Strategies for Engagement 21:49 Building Momentum with Content: Strategies and Insights 23:28 Unlocking Content Marketing Momentum 24:53 The Pitfalls of Content Creation and Distribution 25:56 Crafting a Strategic Content Plan 28:01 Building a Content Distribution Flywheel 31:36 Consistency: The Key to Content Success 38:31 Customizing Your Content Strategy 43:19 Final Thoughts: Platform Native Content and Audience Expectations Justin Simon is our teacher in this episode. Connect with Justin:  Linkedin: https://www.linkedin.com/in/justincsimon Website: https://jwww.justinsimon.co SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister  X (Twitter): https://twitter.com/jumabannister