I love learning and having conversations with coaches that are obsessed with both training and communication as much as I am. Lucy Hendricks is both, and she now educates on both topics, which is what made this episode both insightful and practical for every coach (and human being).  Lucy Hendricks, co-owner of a gym in Lexington, Kentucky, has created a sanctuary for people sidelined from exercise due to pain, chronic disease, autoimmune issues, or sedentary lifestyles.  Her gym takes an individualized approach, meeting clients where they are physically and mentally, and focuses on removing barriers and reducing anxiety to ease them into fitness. Lucy creates a supportive environment by building trust and understanding clients' goals, beliefs, past experiences, and values. Lucy went from being a coach's coach who used to teach the technical side of coaching and all things biomechanics, to now teaching a different, diverse set of skills that encompass all things communication and building real relationships.  IN THIS EPISODE YOU’LL LEARN: => When Lucy realized that her knowledge of training and biomechanics was not solving her clients obstacles and had to learn more => The difference at talking “to” people vs talking “with” people (many coaches do the former). => Many people think they need a different personality to be a great coach, that’s not the case (you can be an introvert). => How a coaching conversations workshop saved her business, relationship, and created a catalyst for success. => The 3 things that create a healthy client/coach relationship that you’re likely not working on (and can be a game changer!). => Lucy shares client examples of quality communication, as well as bad communication that leads to misunderstanding.  => Developing awareness, active listening skills, asking better questions, and setting boundaries; all skills you MUST develop. => How sales and marketing can and will improve your communication and coaching skills (many coaches avoid this). => Your skill to validate someone’s experience to be seen, understood and heard is a SUPERPOWER!  => Validation creates the environment to be vulnerable, here’s how to do it. => A BIG most coaches make in communication (DON’T do this) and how to fix it.  =>  How taking logic out of coaching can actually help you get better results at the “right” times.  => Why trying to bring the client into your (fitness) world doesn’t work, we have to go into theirs.  => 3 books you must read that will help you elevate your communication skills.  => Why you have to learn how to validate your own feelings before you do others (men struggle with this).  => An exercise you can do to work on your own validation (that you can also do with your team).  => How instantly trying to “coach” someone (which is a tendency for coaches), may be the worst thing you can do.  => Although you may be “right” you’re still not doing your job as a coach if you’re not ________. => The power of voice tonality and how it can influence your conversations.  => Why speaking classes/coaching, improv, and toastmasters could change your coaching career.  => The reason coaches don’t ask for enough feedback and the insight that will have you start hunting for it. => Every coach MUST role play to develop these skills, are you practicing? LINKS & RESOURCES: Lucy Hendricks  https://www.instagram.com/lucy_hendricks/ AMP Blueprint  https://ampperformancerehab.com/amp-blueprint-waitlist?fbclid=PAZXh0bgNhZW0CMTEAAaZKWhardiA_KgSR6JDym7Asn9X_zOG8639c_m6xLmfq67H0BCf5A4s2x2E_aem_AbxQIQNxrYAPWXY84c9XD3SUUOe2NS06-Qm99w247Qt6dt22kw5sKDvqNBOjqo96c2HrAsx0tRoglObujM_6MKeE Book: Crucial Conversations - Tools For Talking When Stakes Are High https://a.co/d/5KkE9LF Book: I Hear You - The Surprisingly Simple Skill Behind Extraordinary Relationships https://a.co/d/fofml5P Book: Brave Talk - Building Relationships In The Face Of