In this episode of the "Beauty Business Babes" podcast, host Kelly Callaghan reflects on her 38th birthday and a transformative experience at a Tony Robbins seminar. She discusses the power of identity in shaping personal decisions and behaviours, using examples like strict vegans and religious individuals. Kelly shares her journey of redefining her self-perception, particularly in fitness, shifting from seeing herself as "lazy" to viewing herself as an athlete. She encourages listeners to identify and change limiting beliefs to foster personal growth. Kelly also expresses gratitude for her life experiences and promotes upcoming business events.   By the end of this episode, you will learn about: 1. The impact of identity on personal decisions and behaviours. 2. Strategies for redefining self-perception and overcoming limiting beliefs. 3. Upcoming business events and opportunities for personal and professional growth. To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!