Do your clients sustain you energetically and financially?
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Description
Do you need more clients, or more of the right clients? This episode tells you how to use the Profit Purpose Matrix to be selective about your clients. Relates to Touchpoint Leak 12 - What .
Key links to accompany this episode:
The original blog post (with graphic) is here
The Watertight Marketing book (see Chapter 2 and 11)
The Watertight Marketing Test (Foundation 1, The Right Work would be low if this is where you need to focus)
Key Words: Touchpoint Leaks, Clients, Sales Process, Marketing Leaks, Marketing Gap Analysis, PP Matrix, Profit Purpose Matrix, Objection Handling, Leak 12, #tweakyourleaks
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