What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.  Key links to accompany this episode: The original blog post is here  The Watertight Marketing Test for you to benchmark your business against the foundations  Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy. Get a weekly dose of marketing clarity - Subscribe to our newsletter here.