What skills does a marketing director need?
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Description
Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick rundown of the key skills to look for in this very special person!
Key links to accompany this episode:
The original blog post is here
The Watertight Marketing book
The Watertight Marketing Test (You'll want F1 and F4 to be at least Amber before recruiting into this role.)
Key Words: Marketing Director, Marketing Team, Marketing Leadership, Marketing Recruitment
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