You might know Emma Nicolet as your favourite self-confessed 'Joyfluencer' on Instagram where she shares snapshots of real family life, with palpable honesty, but I bet you don't know how she got there. From her experience of boarding at a performing arts school, and how that has impacted her confidence throughout the rest of her life, this story takes in how Emma's love of making people happy has been a thread throughout her career - whether that was in her first job at McDonald's, dressing up as Elsa for kids' parties, or presenting on the radio, it's something she has carried through into her work and life now as an accidental influencer. Emma shares honestly about how that came about, the balance of making that work for her and her family, and what comes next for her.  It's a unique story delivered with real heart. Enjoy!  Find Emma on Instagram here Don't forget to join the conversation with me on Instagram here Or subscribe to my Substack here  If you'd like to enquire about sponsoring any future episodes of Women's Business please get in touch here.