Genevieve Sweeney is a designer and founder of a self-titled knitwear brand, who shares her journey into the fashion world with me, from working with big brands - both high street and designer - to founding her own business, where she prides herself on her commitment to slow fashion, British manufacturing and sustainable design.  Genevieve was influenced early on by her grandfather's craftsmanship, and her passion for knitting started in childhood, and I love this episode because Genevieve is a gentle and considered woman, who shows that anyone can build a brand with purpose if they have the desire and drive.  The discussion also delves into the personal challenges of balancing motherhood and entrepreneurship, as well as Genevieve's aspirations for the future of her business. Find Genevieve's website here And find the brand on Instagram here  Don't forget to join the conversation with me on Instagram here  My community doors are now closed but you can join the waitlist for the next intake here.  ------------------- Thank you so much to Tapd for supporting this episode.    Tapd is an EFT Practice run Denise Hanrahan.   More commonly known as Tapping, EFT stands for Emotional Freedom Technique and is an amazing way to lower everyones favourite stress hormone - cortisol.  It is also brilliant for dealing with anxiety, grief, panic attacks, even creative blocks. It could be the somatic practice you need to get yourself ‘unstuck’  For more info, check out tapd.co, that’s T A P D . Co  or DM Denise on insta here.  Listeners will also benefit from a 20% discount on any one to one session. Use code ‘business’ when booking.  ------------------ Episode highlights: 01:12 Meet Genevieve Sweeney: Champion of Slow Fashion 02:15 Genevieve's Early Influences and Career Beginnings 04:03 The Journey Through Education and Early Career 07:58 Navigating the Fashion Industry: High Street vs. Luxury 16:50 The Birth of a Sustainable Knitwear Brand 25:19 Scaling a Business: Brand Positioning and PR Strategies 26:00 Challenges and Successes in Gaining Press Coverage 27:09 Transition to Wholesale and Team Expansion 30:54 Balancing Motherhood and Business Growth 35:21 Improving the Knitwear Industry: Sustainability and Innovation 44:04 Future Goals: Micro Factory and Apprenticeships 45:28 Final Reflections and Personal Insights