Bob Ross was a popular PBS painting instructor in the 80s and 90s, but little did he know that decades later, he’d develop a cult following of people who simply wanted to hear his voice. Why? Because it triggers an autonomous sensory meridian response, known as ASMR. ASMR is a well-studied phenomenon that creates a pleasant tingling sensation on the skin, relieves stress and helps you sleep. My guest on this week’s podcast is an academic, author, and expert on the subject. Listen and learn: About paresthesia “brain tingles” from soothing voices and sounds Misophonia triggers that can be confusing The history of ASMR Potential self-care and soothing benefits  Links ASMR University  Calm History ABOUT OUR GUEST Craig Richard, PhD, is a leading expert in Autonomous Sensory Meridian Response (ASMR), a phenomenon characterized by tingling sensations in the brain and scalp. His research focuses on the neurological mechanisms behind ASMR. He’s the author of the book, Brain Tingles. Like the Show? Leave us a review Check out our YouTube channel