Ep 120: The B2B eCommerce Master Plan with Chloe Thomas eCommerce Consultant & Podcaster
Description
We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024.
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On this episode I’m chatting with my friend and long time collaborator Luke Hodgson, co founder of Commerce Thinking & High Cohesion.
This is a new format I’m trialing where Luke and I pick off topics and debate them. I’ll admit I’m taking a lot of reference from Pichfork’s under or over...
Published 11/13/24
On this episode I’m chatting with Rob Abrahams, Founder & CEO at COAT Paints and we’re discussing what it’s like to reimagine a 1,000 year old product.
We discuss Rob’s transition from automotive to consumer products, how Coat is aiming to modernise both the front end and back end of the...
Published 11/06/24