Description
We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing.
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On this episode I’m chatting with my friend and long time collaborator Luke Hodgson, co founder of Commerce Thinking & High Cohesion.
This is a new format I’m trialing where Luke and I pick off topics and debate them. I’ll admit I’m taking a lot of reference from Pichfork’s under or over...
Published 11/13/24
On this episode I’m chatting with Rob Abrahams, Founder & CEO at COAT Paints and we’re discussing what it’s like to reimagine a 1,000 year old product.
We discuss Rob’s transition from automotive to consumer products, how Coat is aiming to modernise both the front end and back end of the...
Published 11/06/24