At the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand and why this episode will likely be the last.Links 🔗- Season 1 Recap- Season 2 Recap- Podcast appearances- Send me a voice message- Get in touchShare a link to this episode 👉 https://yfdp.show/ep68Continue the conversation in your inbox

There's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's ...

"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.Brionna is a self-described multi-dimensional misfit. She started her career in law ...

Digital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, ...

Tune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.Meet Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She's the founder of Coachesandcompany.com, where she's revolutionizing legal protection for entrepreneurs by offering plug-and-play legal solutions and lawy...

Laura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to know what works for her and what doesn't.Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She...

With Black Friday quickly approaching, Samantha saw an opportunity to create a set of emails to help people sell their products. It was fast and without any tech; she emailed her list and manually invoiced customers. After seeing success, she went on to create more products.Sam is the founder & lead copywriter at Nomad Copy Agency & Copy On Demand. Get copy that sounds like you, but better! Links 🔗- Get free guides - Check out Copy on Demand - Follow Samantha on InstagramShare a link ...

If you're looking to create an online course, check out this episode where Deb shares her top tips including: - Have a proven process, method or framework- Help others get results- Make sure your topic is in demand- Plan well (including market research and finding the gap)- Include touch points and accountabilityDeb is the CEO of DB Course Strategies – an online course creation business. With over 20 years in the world of learning and development, including over a decade spent as an Instructi...

I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.Raina Willick guides business owners to create more flow and fun in their work by cutti...

It's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often to post based on your capacity, consistency and how social media is a long game. With over 22 years in digital marketing and over 17 years of experience developing social media campaigns, Corrie's career spans not only years but also industries. She's...

There's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start? In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe. Links 🔗 - Brainstorming guide for potential digital product topics - Schedule a free 30-minute strategy call - Send me a voice message Share a link to this episode 👉 https://yfdp.show/ep58 Continue the conversation in your inbox

Deanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what you want and need as an online business owner. As the host of Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to content creation. She’s all about bold branding, lively design,...

Accessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities. Accessibility is a way to reach more people and help more people understand the information you're sharing with them. It's good for everyone and really just good practice. In this episode, we'll talk about a few ways that you can make your digital product more accessible, without having to do a ton of extra work. Links 🔗 - Book your free strategy...

We're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketing questions! Abby Herman is a fractional marketing director, content strategist and podcast manager for service-based businesses who want to gain more visibility for their businesses with personalized content strategies and implementation. She helps...

I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this. Links 🔗 - Episode on audiences to sell to - Send me a voice message Share a link to this episode 👉 https://yfdp.show/ep54 Continue the conversation in your inbox

Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad. Tim is a podcaster and YouTuber who covers content creation and social media strategy. He has spent much of his career in education, applied research, and project management, all of which involve elements of content creation and storytelling. Now, he's on a mission to use that experience to help...

A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES. Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from! Today I'll share a few options when it comes to creating a digital product, all from the perspective of lead magnets. Links 🔗 Hollie's storyKyle's storySchedule a free, 30-minute strategy callSend me a...

Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.  Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can enable your creative business to thrive. That's why she's on a...

There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each. Links 🔗 Sign up for your free, 30-minute strategy sessionWatch my YouTube live on Lemon Squeezy and check out the blog postSign up for reminders about my upcoming live on GumroadSend me a voice messageShare a link to this episode 👉...

We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell! Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her...

Everything you think about digital products is wrong. As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect. Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned. Links 🔗 Sign up for your free, 30-minute strategy sessionSend me a voice messageShare a link to...

Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life. Links mentioned in this episode: Check out the season recaps Canva presentationYouTube livesInstagram and ThreadsCase studies – Stories from the RoadMarket research callsCold open episodeShare a link to this episode 👉...

Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts. Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in both large Fortune 500 companies and start-ups. She's on a mission to help...

There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try. Links: Maximizing your website for converting digital productsAffiliate marketing alongside your...