Knowing who your target customer is will inform what niche your business serves, and vice versa. Sharon and I cover 5 specific points about finding your niche in this recap episode from our weekly YHBTV video series.
Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.
Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.