Culture is a buzzword that gets thrown around in business all of the time.  A company has a great culture! A company has a poor culture!  The key is how to build a positive culture in your business that lasts.  In this episode, Liza Borches, President/ CEO of the Carter Myers Automotive Group shares how they have instilled a culture of "Moving Lives Forward" in their group, their community and in the hearts of their employees.  It is a fantastic conversation everyone can benefit from . Enjoy!! don't forget to subscribe, share and rate the show!! About Liza A 4th generation Automobile retailer with experience in growing an organization exponentially through a people-focused approach.  Offering employee ownership, managing partnerships, and values based hiring, CMA has grown from 3 dealerships to 20 in the last 15 years, representing 6 markets, 1000 associates and 18 franchises across Virginia. The mission of Carter Myers Automotive is to Move Lives Forward for customers, associates and the community. Under Liza’s leadership, CMA has lived this mission through progressive changes in the customer experience, innovative benefit programs and employee ownership, a commitment to sustainability and through the many non-profit partnerships Her community service awards include the Automotive News “Top 40 Industry Leaders under 40” for 2013; the Hovey S. Dabney Corporate Citizenship award on behalf of Carter Myers Automotive; and in 2020, Liza was recognized by Cox Automotive as the Barbara Cox Woman of the Year for 2020, by Automotive News as a Top 100 Leading Woman in Automotive and by the Charlottesville Chamber of Commerce as the Chamber Business Leader of the year. Liza and her husband, Pete, live in Charlottesville, VA with their two children, Parker (age 13) and Taylor (age 16). Connect with Liza:  https://www.linkedin.com/in/lizaborches/ The "Infinite Game" book recommendation: https://amzn.to/3R2k7vh About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. Thanks for making this a top 30 podcast in Personal Development space https://bit.ly/3pmbArb Let’s Connect: Linkedin: https://www.linkedin.com/in/glennpasch/​ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/