Women make up a large majority of today's shoppers. Yet companies still get it wrong when marketing to females.  Katie Mares, author of the new book "CustomHER Experience" discusses the importance of understanding the unique needs and wants of female consumers, and how to create marketing strategies that resonate with them.  We'll explore the latest research on women's purchasing habits, and how brands can use this information to tailor their messaging and outreach. We'll look ahead to the future of marketing to women and explore emerging trends and technologies that are shaping the she economy. From social media influencers to virtual reality experiences, we'll discuss how brands can stay ahead of the curve and connect with women in new and innovative ways. Lastly, how the brick and mortar experience is still impactful when it comes to women choosing where to do business.  Let's dive in. As a brand experience expert, Katie knows firsthand the challenges organizations encounter as they strive to design a sustainable and effective CX program tailored for the female consumer. Using her experiences as a Chief Inspiration Officer, building company infrastructure, and designing customer experience programs, she is now a leading voice for positive, actionable change in the organizations with which she partners. Katie has a master’s degree in Adult Training and Development from Schulich School of Business and a Certified Training and Development Professional (CTDP) certification. As a highly sought-after speaker, Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She has worked with globally recognized brands, including Honda, Celebrity Cruises, and Canada Post. Katie and her fiance. have seven children (a Brady Bunch sorta thing), and she lives in three countries. When she is not with her kiddos, She has her toes in the sand and a fly rod in her hand. Katie really believes in living life to the fullest so she and her family can have their cake and eat it too! Connect with Katie:  https://katiemares.com/ About Glenn Pasch:  "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.   Let’s Connect:  Linkedin: https://www.linkedin.com/in/glennpasch/​ Personal Website http://glennpasch.com/​ Company website: