GA4 or Google Analytics has been one of the most discussed topics in marketing and data over the last few years, Unfortunately only 25% of businesses are set up and ready. This means that their website tracking will not longer be current and accessible.  For many, this has been a struggle as Google seems to be building GA4 as we go along so marketers and the like are working daily to keep up. Brie Anderson, a self professed data nerd has been documenting GA4 and its progress for the industry and her clients. She shares why the transition to GA4 is happening, what you need to do and why time is of the essence. Her new GA4 course is now available: https://bit.ly/3NWCS4V A great conversation and one you need to keep top of mind.  Enjoy and don't forget to share.    About Brie Anderson: Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Social Media Examiner.   Connect: https://www.beastanalyticsco.com/        Twitter: @brie_e_anderson About Glenn Pasch:  "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.   Thanks for making this a top 20 podcast in Personal Development space https://bit.ly/3pmbArb Let’s Connect:  https://linktr.ee/glennpasch