Improving your Social Media Marketing can always be a struggle or an ongoing learning experience. From understanding each platform, embracing their changing nature, what's trending and where is best to spend your ad dollars. Not an easy task. In this episode, Sarah Ciociola, head of paid media for PCG Digital. She shares her views on what is most important in today's marketplace, how to leverage your internal staff and ways to create content that stands out in the market. She oversees a...