“Hospitality means primarily the creation of free space where the stranger can enter and become a friend instead of an enemy. Hospitality is not to change people, but to offer them space where change can take place. It is not to bring men and women over to our side, but to offer freedom not disturbed by dividing lines.” - Henri J.M. Nouwen We love this summarising of what hospitality is and I think we can all agree, it fits well in the way that we should approach our teams experience too. This was the focal point of an incredibly lively chat around the changing face of talent attraction, a subject that Phil could have ranted about for 45 minutes all on his own.  Thankfully, he didn’t and enlisted the assistance of 3 more wonderful members from with the IOH ranks in the form of Harry Champion AIH, Zachary Millward MIH and Micaela Barlow FIH. This chat is all action from the off and our guests cover off: - Some statistics around what has changedThe basics to get rightWhere leadership comes inMarketing and deliverySome things to think of when creating a strong employer brandChanging the reputation of the industrySchools, Education and Talent AttractionCross generational Talent AttractionThe importance of flexibilityInnovationThe integrity of the processBeing action orientatedArtificial Intelligence and Talent Attraction As always, our guests gave us their compelling reasons as to why they said "I’m in" to the IOH including: - Working with likeminded people with passion for hospitalitySharing knowledgeCPDEventsOpportunities are endlessTo tap into a group of people with a shared interest This is a really brilliant conversation with some very important points raised and so a huge thank you to our guests for giving up their time and bringing their A game to the conversation. Enjoy! To learn more about the Institute of Hospitality visit https://www.instituteofhospitality.org/ For any feedback on the show or to put yourself forward as a future guest, please contact Phil Street directly at [email protected]