Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are three approaches to use to help you maintain that respect you have as a subject matter expert. In this episode: No Sugar Coating approach...

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. He shares a lot of his experience, including lessons learned in a blog migration and I captured a big chunk of it in Part 1. And now here’s Part 2 and we're going to talk about social media marketing and also blog writing and more so stick around.   Pam Didner: So what social media...

I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it out. Part 2 is about social media marketing and how he goes about doing it.   In this bonus episode, Steve shares how his team evaluates internal...

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break it into two parts. So, if you want to scale your content across regions, stay tuned for Part 2, to hear more of the business nuggets. In this...

Hi, a big hello from Raleigh, North Carolina. This episode is rather special. It’s episode 200, and I can’t believe that I have published 200 episodes of the B2B Marketing & More podcast. All without any sponsorships… If you are a regular listener, I want to thank you from the bottom of my heart. I don’t always hear from you, but I know you are out there working hard. Keep up the good work. Speaking of keeping up the good work, some of you reached out to me in January and asked me if I...

Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern business writing. In this episode: How to strive to be a better copywriter if you cannot afford to hire someone? Which website should the small...

Hello from Portland, Oregon. For my first episode of 2022, I want to do something slightly different. I invited my team to be part of the podcast and the video. Yay!  Meet Gretchen Kilby, she's a podcast editor and Iva Ignjatovic, my social media manager. Both of them are the invisible hands that put my podcast together. Today we talk about our content creation process, and how to start a B2B podcast. Gretchen and Iva, welcome. Glad to have you! In this episode: What are the essentials for...

Welcome to another episode of B2B Marketing & More. It's hard to believe where almost at the end of 2021. So much has happened this year. I thought it would be helpful to identify some of the trends and the marketing topics that stood out in 2021. That also gives me a chance to revisit some of the wonderful conversations I had on this podcast with my guests.

Welcome to another episode of B2B Marketing and more. The topic that we want to talk about today is ABM, Account Based Marketing. My guest Danny Nail is Account Based Engagement Manager at Microsoft. And he's joining us and share with us some of the tactics and also planning that he has been doing for Microsoft. If I'm not mistaken, he also worked at SAP before, so plenty of knowledge on the B2B side of things.

Welcome to another episode of B2B Marketing & More. Today I have a special episode for you, featuring a topic that comes up in some way in almost all my conversations here on the podcast: how can sales and marketing teams work together better? We’ll hear from three experts I spoke with on this topic over the past year.

Welcome to another episode of B2B Marketing & More. Today, I have a very, very special guest, Paul Cowan. Paul is the CMO of FreshBooks that is a SaaS-based platform, accounting software we're going to talk about what you need to do to match your marketing to the product experience.

Welcome to another episode of B2B Marketing & More. I have a special guest today who made the transition from a completely different field to the marketing side. It’s Jharry Guevara. He transitioned from owning a car repair business to being a certified Zoho partner.

Welcome to another episode of B2B Marketing & More. Today, we have a very, very special guest, Amy Higgins. I love her, and she's also friend. She's a Director of Content Strategy at Salesforce. We are going to talk about editorial and content planning.

Big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, we are going to talk about community management. And that's actually a great way to drive organic traffic for your brand. My guest is Melissa Romo and she is a Global Head of Content, Social Media, and Customer Efficacy at Sage.

Welcome to another episode of B2B Marketing & More. I have an awesome, awesome guest today. Her name is Kristina Jaramillo and she is the President of Personal ABM. She is going to share where she sees Sales teams struggle and how Marketing can help.

Welcome to another episode of B2B Marketing & More. I have a wonderful guest today: Ramon Ray. He's an author, writer and even producers. By the way, he started four companies and sold two of them. Ramon's the founder of SmartHustle.com and I'm going talk with him about how to hustle intelligently.

Welcome to another episode of B2B Marketing & More. I don't subscribe to a lot of newsletters, but I subscribe to my guest’s and he is Kevan Lee. And he is the Head of Marketing at Oyster, a distributor HR platform to help companies to take care of the global teams and former CMO at Buffer. He’s going to share some of what he’s learned about marketing for startups.

Welcome to another episode of B2B Marketing & More with Pam. I have a very special guest today, Mark Emond and he is President of Demand Spring. We are going to talk about sales and marketing alignment. I know that's kind of important, but how should we do that when buyers are in control?

Welcome to another episode of B2B Marketing & More! Today, I have a very special and awesome guest: Tim Hughes. Tim and I are going to talk about social selling.

Welcome to another episode of B2B Marketing & More. I have a very special guest today, Amanda Milligan. Amanda is Marketing Director at Fractl, a prominent, growing marketing agency that helps brands build high quality backlinks and the brand authority through content marketing. And she and I are going to talk about how to get earned media for your business.

Welcome to another episode of B2B Marketing & More. I have a very, very special--incredibly special--because I met him, literally met him when I wrote my first book. Scott Brinker. Scott is the VP of Platform Ecosystem at HubSpot. He's also the Editor-in-chief at Martech.com.

Big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. I have a super unique guest today, Matt Brodie from Brodie Agency and he will be talking about paid media.

Welcome to another episode of B2B Marketing & More with me, Pam! I'm so happy to be here today. I have an awesome, awesome guest. And his name is Kyle Roof. He is the founder of High Voltage SEO. I guess the voltage is so high, you're going to get electrified today.

“How do I lead a marketing team?” I get this question a lot, especially from new first-line managers and very seasoned marketing directors leading marketing disciplines that they are not familiar with.

My guest today is Tommy Walker and he started Shopify Plus blog and after that, he became the Global Editor-in-Chief will QuickBooks. Now, he's a consultant and is sharing his knowledge that he gained over the past 15 years with other brands.