Episodes
In this episode of Agency Journey, Gray MacKenzie is joined by Justin Christianson, the Co-founder and President of Conversion Fanatics, to discuss how to improve your website’s CRO. Justin explains the services that Conversion Fanatics offers, the process he uses to onboard new clients, and how his agency’s website utilizes key CRO strategies.
Published 09/15/21
In this episode of Agency Journey, Gray MacKenzie is joined by Matthew Strunk, the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma, to discuss the pros and cons of selling your agency. Matthew talks about the lessons he learned from almost selling his businesses twice, what he wished he knew before starting the process, and his strategies for preparing for an exit. Plus, Matthew shares his tried-and-true methods for client acquisition.
Published 09/08/21
In this episode of Agency Journey, Gray MacKenzie is joined by Lindsey Huettner, the Founder and CEO of The it Crowd, to discuss her entrepreneurial journey and marketing expertise. Lindsey talks about the inspiration behind The it Crowd, the employee benefits that make her agency stand out, and why charitable work is the key to her team’s success.
Published 09/01/21
In this episode of Agency Journey, Gray MacKenzie is joined by Michael Lisovetsky and Troy Osinoff, Co-founders of JUICE, to discuss their strategies for agency growth. They talk about the lessons they learned from other startups that helped them succeed, why growth motivates every business decision, and their goals for the culture and team at JUICE. Stay tuned.
Published 08/25/21
In this episode of Agency Journey, Gray MacKenzie is joined by Kevin Dunn, the Manager of Education with HubSpot Academy, to discuss the educational opportunities available through HubSpot. Kevin talks about where he sees agency owners succeeding and struggling in 2021, HubSpot’s unique infrastructure for creators, and the new initiatives coming to HubSpot in the coming year. Stay tuned.
Published 08/18/21
In this episode of Agency Journey, Gray MacKenzie is joined by Andrew Hong, CEO and Co-founder of Tobe Agency, to discuss the benefits of starting a podcast for your agency. Andrew talks about how to clarify the purpose of your podcast, the various benefits of each podcast format, and how SEO plays a role.
Published 08/11/21
In this episode of Agency Journey, Gray MacKenzie is joined by Brandon Ward, an Agency Advisor at ZenPilot, to discuss the importance of mapping out the systems within your company. Brandon talks about what he learned from his mistakes as a former agency owner, how he got connected with ZenPilot, and what excites him about the company’s future. Stay tuned.
Published 08/04/21
In this episode of Agency Journey, Gray MacKenzie is joined by Josh Elkin, the Founder of Linkflow, to discuss his agency’s business strategies. Together, they talk about how Josh found a niche for Linkflow, the types of clients he targets, and the five monumental lessons he learned during the agency’s evolution. Stay tuned.
Published 07/28/21
In this episode of Agency Journey, Gray MacKenzie is joined by AJ Wilcox, the Founder of B2Linked, to discuss the benefits and challenges of LinkedIn Ads. They talk about the four key components of a high-converting campaign, why B2Linked is uniquely positioned to partner with other agencies, and what you can learn from AJ’s podcast, the LinkedIn Ads Show. Stay tuned.
Published 07/21/21
In this episode of Agency Journey, Gray MacKenzie talks with Remington Begg, Founder and Chief Remarkable Officer at Impulse Creative, about how his agency has evolved over the past few years. Together, they discuss the updated products and services Impulse Creative offers, the agency’s team structure, and the new roles Remington is hiring for. Stay tuned.
Published 07/14/21
In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz from Rise25 to discuss ZenPilot’s strategies for helping agencies grow sustainably. Gray talks about the importance of standardized processes, why boosting your agency’s organization matters, and how partnering with ZenPilot can increase your efficiency, profitability, and peace of mind.
Published 07/07/21
Listen to this episode of Agency Journey as Gray MacKenzie talks with Whitney Mitchell, the Founder and CEO of Beacon Digital Marketing, about the vision behind her agency. Whitney explains how narrowing Beacon Digital Marketing’s focus increased its efficiency and why intention matters when building your workplace culture. She also reveals her tips for creating the agency you’d like to hire.
Published 06/30/21
In this episode of Agency Journey, Gray MacKenzie sits down with Josh Harris, the Founder of Agency Growth Secrets, to talk about building up your agency and standing out as a startup. Josh shares the steps that early-stage agencies should take to succeed, how to craft a great offer, and his strategies for avoiding vicious churn cycles. Stay tuned.
Published 06/23/21
In this episode of Agency Journey, Gray MacKenzie is joined by Iris Shoor, the Founder and CEO of Oribi, to discuss the ins and outs of her all-in-one marketing analytics tool. Iris explains how Oribi works, the popular features that make the tool unique, and how she’s constantly developing Oribi’s program. Plus, Iris also shares how you can start your free trial of Oribi today! Stay tuned.
Published 06/16/21
In this episode of Agency Journey, Gray MacKenzie sits down with Todd Taskey, M&A Advisor for Potomac Business Capital, to talk about developing a valuable exit strategy. Todd shares his tips for generating recurring revenue, calculating your profit margin, and growing your company for a future exit. Plus, Todd also shares how Potomac Business Capital can help your agency — even if you’re not ready for the full exit process. Stay tuned for more.
Published 06/09/21
In this episode of Agency Journey, Gray MacKenzie sits down with Dean Breyley, EOS Community Leader and Certified EOS Implementer, to talk about how EOS is transforming companies all over the world. Dean explains the process of EOS implementation, how it helps companies achieve their visions, and his strategies for getting the best results from the EOS tools. Stay tuned.
Published 06/02/21
In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to share his top podcasting strategies. Dr. Weisz discusses the unexpected benefits of B2B podcasting, why downloads aren’t your most important metric, and how to leverage a podcast to build your network and generate referrals. Stay tuned!
Published 05/26/21
HighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model.
Published 05/02/21
Agency Growth & Innovation Coach Tim Kilroy shares his agency leadership experience and key management lessons he's learned on topics like sales, effective communication, and recruiting.
Published 04/27/21
Jordan West from Mindful Marketing joins Agency Journey to share what he's learned about agency growth, podcasting, and scaling his eCommerce marketing agency.
Published 04/03/21
Geoff Skadra is the founder of Focus First Business Advisors. We invited him onto the podcast to share some practical tips on how agency owners can take control of their busyness so they can spend more time doing what they love. Enjoy!
Published 01/19/21
Looking for ways to automate more of your agency's work and streamline your client approval workflow? Jimmy Rose from Content Snare joins us on Agency Journey to share his automation secrets.
Published 01/10/21
Today we're excited to welcome Joel Erway from TheWebinarAgency.com to Agency Journey. Joel is a recovering salesperson turned entrepreneur who helps consultants, coaches, and experts grow their businesses. We discussed his journey from a done-for-you webinar agency to a training consultancy. You'll pick up some great tips to help you better communicate with your leads that are already ready to buy, how to begin productizing elements of your service offering, and how to grow a team to match...
Published 12/27/20
Welcome back to Agency Journey. In this episode, Gray MacKenzie welcomes guest Rochelle Moulton, an authority consultant who is working with Consultants and Big Thinkers to help people build their authority in the marketplace. Don’t miss this episode and begin to be transformed in building your authority whether in business or your personal life.
Published 12/20/20
Josh Bauerle from The Prestige Journal joins us on this week's Agency Journey episode to share his entrepreneurial story and tips for building a tax-efficient, tax-compliant agency.
Published 11/27/20