Episodes
This episode of The Art of Entrepreneurship is for anyone who finds themselves struggling to relate to that one coworker (or several) you just don’t get along with. Whether you're in a leadership role or not, dealing with difficult coworkers is a universal experience. In this episode, we delve into the intricacies of handling such situations. We discuss the importance of not overexplaining when you feel attacked, the value of leaning in and understanding your coworkers, the significance of...
Published 10/30/23
This episode of The Art of Entrepreneurship is for anyone who has felt uncomfortable sharing their true, authentic self in the workplace.  I’m joined by Tricia Montalvo Timm, board director, venture investor, speaker, and author. Tricia and I discuss her experiences as a Latina navigating Silicon Valley and how both employers and employees can create a more inclusive environment.  Tune in for perspective on how you can bring your best self into your workplace, and help create the environment...
Published 10/23/23
This episode of The Art of Entrepreneurship is for anyone who is often fatigued, tired, or in a mood. There are solutions for those willing to look! You’ve heard the phrase, “You can’t pour from an empty cup.” Sure, it’s cliche, but it’s also true. You have to take better care of yourself than ever if you want to be a good leader, a good coach, a good parent, or successful in any way. The answer never was, and it still is not, to work more, sleep less, and take crappy care of yourself. It’s...
Published 10/16/23
This episode of The Art of Entrepreneurship is for anyone who wants to learn how to navigate the changing landscape of LinkedIn for entrepreneurs and creators.  I’m joined by Trish Lindo, Senior Creator Manager at LinkedIn. Through her role Trish empowers and supports diverse founders and their small businesses, helping them find opportunities on and off LinkedIn.  We dive into the recent algorithm changes, the types of content that perform best, and the importance of authenticity on the...
Published 10/09/23
This episode of The Art of Entrepreneurship is for anyone who wants to improve their communication skills and reduce unnecessary stress in their business interactions. One of the biggest opportunities that we all have in business is to start practicing Most Respectful Interpretation, or MRI. Tune in to learn practical strategies for implementing MRI in your professional life, from getting to know colleagues on a personal level to questioning your own assumptions. Start small, and soon,...
Published 10/02/23
If you love inspirational stories about entrepreneurship and want a new recommendation for your to-be-read list, this episode of The Art of Entrepreneurship is for you! I chat with Edrizio De La Cruz about the soft skills of starting, funding and exiting a company. Edrizio is the first Latino Y Combinator visiting partner. He sold his fintech startup Arcus to MasterCard after running it for nearly a decade. Edrizio has an incredible story of overcoming challenges and beating imposter syndrome...
Published 09/25/23
This episode of The Art of Entrepreneurship is for you if you’re looking for a way to change your mindset and create a more meaningful life.  If you’ve listened to previous episodes, you may have heard me talk about living above the line or below the line. This framework breaks down the cause versus the effect of an action and how you react to it. Are you looking to see how you can take responsibility for the cause? Or are you dwelling on the effect, playing the blame game, and skirting...
Published 09/18/23
For episode 200 (omg, 200 episodes?!), I wanted to have a conversation that goes deep into all of the issues, failures, challenges, wins and successes of entrepreneurship.  I couldn’t think of anyone better to talk about this with than entrepreneur, philanthropist and business strategist Chris Harder. We talk about how to grow in services and consulting, starting and building a product, his biggest lessons, his biggest failure story (don’t miss this one!) and how he and his wife Lori built...
Published 09/11/23
This episode of The Art of Entrepreneurship is for anyone who loves to collect information—whether it’s reading two books a month or binging podcasts—but doesn’t know what to DO with all you’ve learned.  I truly see this problem all the time where people are stuck in analysis paralysis or they are information collectors. Too much information can be absolutely paralyzing. Tune in to learn how you can tune out all of the extra noise so you can take in the information that matters—and act on...
Published 09/04/23
This episode of The Art of Entrepreneurship is for people looking to take the next step as a leader (or frankly, as a human).  My guest today is Matt Maletich, Principal and Founder of Blue Engine Consulting. Matt and I discuss the skills you need to become a true leader—someone people love and follow, not just a boss.  About Matt MaletichMatt Maletich is a Grand Rapids-based Leadership Development Consultant and Speaker. Matt spent several years implementing training and employee/executive...
Published 08/28/23
This episode of The Art of Entrepreneurship is for anyone struggling with the ups and download of the entrepreneurial journey. If you’ve been listening for a while, you may or may not not realize that my marketing agency isn’t my first company. I got my start with a vegan cookie company over a decade ago. (Cookies, sounds fun! But it was hard.) Spoiler: this isn’t going to be some amazing unicorn success story, but I learned a ton from that first venture. Tune in for three important lessons...
Published 08/21/23
In this episode of The Art of Entrepreneurship, I’m joined by Mike Peregudov, co-founder and CEO of e-bike business Whizz, which has seen 18 months of successful growth since its launch.  Mike and I discuss maintaining growth despite challenges such as seasonality or a down economy. My favorite thing about Mike is how helpful he is, and he’s ready to share his advice on how to grow in a competitive market, how to sell and market your product or service, and how to raise funds. Tune in to hear...
Published 08/14/23
This episode of The Art of Entrepreneurship is for anyone looking for some good advice—and wondering what it even looks like. It can be hard to know who to take advice from. What’s good advice? What’s bad advice? Today I am going to tell you about the 3 best pieces of advice I ever received, how I received it (hint: not always well! We are all human!) and what I ended up learning. Sometimes the best advice is tough to hear, but if you’re open to receiving continuous feedback in order to level...
Published 08/07/23
This episode of The Art of Entrepreneurship is for anyone struggling to grow their business because they can’t seem to connect to the right audience.  Ideal customer profiles (ICPs) are a crucial part of every company and yet so many companies try to either run without one or violate the boundaries set by an ICP. My marketing agency didn’t start growing as a company until we got picky about who our ideal client was (which seems really counterintuitive, but keep listening!).  Stay tuned to...
Published 07/31/23
If you’re looking for a way to build more trust with your audience and boost your content marketing strategy, this episode of The Art of Entrepreneurship is for you.  Today I’m chatting with Marcus Sheridan, a digital sales and marketing author, speaker and consultant. Marcus is the author of one of my favorite marketing books, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer...
Published 07/24/23
This episode of The Art of Entrepreneurship is for you if you’re dealing with the negative feelings that come from a situation just not going your way. Whether it’s a sales pitch that didn’t go well or a personal goal that isn’t progressing, it’s really freaking easy for these letdowns to ruin your day, your week, your month, (sing it with me) or even your year… It took me many times experiencing letdowns to understand what to do when it happens and how to turn your disappointment into...
Published 07/17/23
This episode of The Art of Entrepreneurship is for anyone who wants to become the next version of themselves but isn’t sure where to start.  Today I’m chatting with Jenny Weeden, VP of People Operations at Accelity and a longtime friend and colleague. Jenny has worn almost every hat at the company and through plenty of hard work and professional development, she’s carved out the role that fits her goals and the company’s needs.  Tune in for advice on how you can transform yourself into a...
Published 07/10/23
Have you ever been told as a woman that you need to be quieter or softer in the workplace? Or felt you needed to act a certain way to maintain your “good girl” status? This episode of The Art of Entrepreneurship is for you.  Today I’m joined by Lisa Carmen Wang, former 4-Time USA National Champion & Hall of Fame Gymnast and Founder and CEO of the Bad Bitch Empire. Lisa and I discuss the experience women have in business and the “good girl brainwashing” that trains women to stay small,...
Published 07/03/23
This episode of The Art of Entrepreneurship is for anyone looking to increase speed and urgency in their sales cycle (aka me because it’s my goal this quarter!).  A lot of companies are struggling right now with buyers losing budgets, slowing decision time, and stalling sales conversations. We’re all feeling the tough economy, and it’s making sales that much harder. My company saw this slow sales cycle a little early and recovered to have one of our best quarters in a while. What did we...
Published 06/26/23
This episode of The Art of Entrepreneurship is for anyone who is bummed out about a recent relationship conflict, or who might still be holding a grudge from back in the day.  Being the bigger person is easier said than done, especially in the heat of the moment. I’ve learned plenty of lessons the hard way, and am working on mending those fences. If you’re listening to this podcast, I know you’re willing to put in that work too.  I hope this episode inspires you to start your week on a...
Published 06/19/23
This episode of The Art of Entrepreneurship is for anyone out there who is not only on their own entrepreneurial journey but who also has a partner with an entrepreneurial spirit. I’m joined by returning guest Ryan Calton, an outsourced CFO who launched his own business more than two years ago—and my husband!  Ryan and I discuss common questions we receive about being a two-entrepreneur household, including what made us want to start our businesses, how and when we work together, and what we...
Published 06/14/23
This episode of The Art of Entrepreneurship is for anyone on the entrepreneurial journey—whether you’ve been doing it for decades or are thinking about one day getting started. My company Accelity is celebrating 10 years of business this year, and it’s given me a LOT to reflect on.  Today I’m sharing my biggest challenges and the lessons I learned from the first 10 years with Accelity.  If you like this episode, check out these resources.Podcast: How to cultivate what goes into your...
Published 06/12/23
Today’s episode of The Art of Entrepreneurship is for anyone who’s worried that they can’t repurpose or redistribute content for fear they’re just repeating themselves. Here’s the thing: you have to talk about your message over and over again until your audience finally hears you.  Keep listening for 10 creative ways to repackage and distribute your content so that you can spread your message without reinventing the wheel.  If you like this episode, check out these resources.Podcast: Why...
Published 06/07/23
This episode of The Art of Entrepreneurship is for you if you've ever thought about writing a book. Today I’m talking to Chandler Bolt who is the CEO of SelfPublishing.com and author of the new book “Published” which tells you all about how to self-publish a book in a much easier way. Tune in to learn more about why books are a good marketing tool, who should write a book and Chandler’s proven formula for getting it done. 📚Grab your exclusive early access offer just for The Art of...
Published 06/05/23
Every business needs a scorecard that evaluates the health of the company. As my business coach says, if you were on a tropical island and you needed to see numbers every single day that help you understand whether you can stay on the island or need to come home, what are those numbers?  In this episode of The Art of Entrepreneurship, I’ll walk you through what should be on your business scorecard to measure your company’s health. Stay tuned as I share what’s on mine at my marketing agency,...
Published 05/31/23