This episode of The Art of Entrepreneurship is for anyone who feels frustrated by the tug-of-war between buyers and sellers. Today’s guest is a fun one because he’s a client of ours at my marketing agency, Accelity. Chris Heard is a serial entrepreneur, tech sales leader, and CEO and Co-Founder of Olive, a company on a mission to improve IT decision-making.  Chris and I have a fantastic discussion that spans why buyers and sales are always at odds and Chris’ tips for new entrepreneurs. He even turns the tables and asks me a few questions for a conversation about marketing! About Chris HeardChris Heard is a serial entrepreneur, tech sales leader, and startup advisor. Currently the CEO and co-founder of Olive, Chris is on a mission to take the bias and inefficiency out of IT decision-making. His biggest passions are the ocean, travel, and his family. Website LinkedIn X If you like this episode, check out these resources.Podcast: Entrepreneurship: get ready to be in sales, HR, admin, finance, and a lot more Podcast: Can marketing replace sales? Podcast: 3 sales tips from Morgan J. Ingram, Yoav Vilner and Lea Turner Submit your topics for the podcast: https://www.jackiehermes.com/connect Learn more about the podcast: ​​www.jackiehermes.com/podcast Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts! More about the show: ​​www.jackiehermes.com/podcast Hit me up! LinkedIn Instagram TikTok Website