Generative AI: where have we come from, where are we now, and where are we going? Join AWS Enterprise Strategist Tom Godden and McKinsey Senior Partner Aamer Baig as they delve into the $2.6 to $4.4 trillion economic impact that generative AI can bring, focusing on key areas such as sales, marketing, R&D, software engineering, and customer operations. They explore the challenges, opportunities, and areas of concern around gen AI, emphasizing the need for organizations to move beyond simply speeding up existing processes and instead reimagining entire workflows. The discussion touches on building a responsible AI program and the essential role of data quality and management in unlocking the full potential of this generational technology. Read the full report from QuantumBlack, AI by McKinsey and Co., here. Learn more about Amazon Bedrock, the easiest way to build and scale gen AI applications, and Amazon Q, a gen AI-powered assistant that can be tailored to your business.