In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development. Resources: Amazon Bedrock: https://aws.amazon.com/bedrock/ AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/