On this week’s episode of Becoming Savage: The Podcast, we’re servin’ you (no pun intended 🙃) with some knowledge on the legality side of owning a coaching biz. We’re talking with Juliana Lyons, Esq. about the importance of setting up a business legally from the get-go. Everything from registering your business, setting up the right bank accounts, and making sure your business is insured before diving into the nuances of legal aspects like contracts. *this is not legal advice, please consult...

STOP and listen to this if you're a nervous seller which results in not closing any sales! This episode is going to help you conquer that fear, calm the nerves and actually HANDLE an objection instead of getting steam rolled by it. WHY? Because in the coaching industry, the "coaching" relationship starts when you do the work to get a prospect out of their own way so you can change their life. We'll cover how to handle the spousal, price, and urgency objections so you can maximize, minimize,...

On this week’s episode of Becoming Savage: The Podcast, it’s a family affair. We’re talking to my soon-to-be sister-in-law, Hanna Boeckensted. Hanna joins me this week to cover her journey to being a holistic health coach while managing her marketing career. We talk about what exactly fueled her fire to want to work with clients on changing their lives.   This week’s episode is for you if… … you’ve been negatively impacted by the poor health outlooks of your parents … you’ve been...

On this week’s episode of Becoming Savage: The Podcast, we’re talking to Haylee Colannino, RD (@coachhaylee_rd). Haylee is a coach who focuses on gut health, hormones, and weight loss. I know some of my clients might recognize her name 👀. Over the last few months, Haylee and I have teamed up to navigate client health issues that go beyond the scope of my personal coaching practice. With Haylee’s help, I have been able to help my clients navigate through weight loss resistance, thyroid issues,...

On this week’s episode of Becoming Savage: The Podcast, we’re talking to trauma coach, Micahel Unbroken (@michaelunbroken). Michael’s story is incredibly compelling – drugs, alcohol, abuse, homelessness – all fueled his rise into helping childhood trauma survivors break free of self-doubt, heal and become the HERO of their story. With a mother addicted to drugs and alcohol, and an abusive stepfather, Michael paints a picture of what living through extreme adversity, including spending time...

On this week’s episode of Becoming Savage: The Podcast, we’re talking to Aram Grigorian (@4weeks2thebeach). Aram went from the trade floor to the sales floor where he didn’t believe in anything he was selling (ya’ll know this is a big no-no in sales). He knew it wasn’t the right career path for him so he quit his job, got his fitness certifications and started working for a gym where the experience took him to the next level. From there, he still wasn’t satisfied so he quit, moved cross...

In this episode of Becoming Savage: The Podcast , we’re talkin’ to the girl who sticks me with needles whenever I see her 👀. She is one of the BEST Physical Therapists in DC,  Ashley (@phytcollective), the founder and CEO of The Phyt Collective. The Phyt Collective is a boutique physical therapy office in the Washington, D.C. area.    Ashley talks about her path from working in high-volume “mill” clinics to establishing her own practice that prioritizes one-on-one care without the...

In this episode of Becoming Savage: The Podcast, we’re chattin’ with Emilee (@emmefitt), owner of Full Circle Energetics +  a Productivity and Energetics Coach. Yes, you heard that right, a PRODUCTIVITY and ENERGETICS coach. Emily combines productivity strategies with human design to help female fitness entrepreneurs manage overwhelm and optimize their schedules for success. We talk about the role self-awareness, self-love, and setting boundaries play in achieving business success and...

In this episode of Becoming Savage: The Podcast, we’re talking with the OG fitfluencer, Sydney Tollett, CEO of Fit to Live Coaching (@sydneytollett). I’d be totally lying if I said I wasn’t fan-girling over this one. I started following Sydney back in 2015 and followed along with her ever since. Sydney's journey started as a fitness influencer with a focus on aesthetics to becoming a full-time fitness coach (a real life example of fitpro to CEO) where she prioritizes mental wellness and...

In this episode of Becoming Savage: The Podcast we’re talking to one of my fitness clients Darin. Darin shares his journey from utilizing personal trainers to adopting online coaching for increased accountability, consistency, and personalized programming. Small habits are key when working with Darin and most of my clients, like waking up to go to the gym when you’re at a hotel for a business conference or asking for a room with a fridge in it 👀. We talk about the challenges and...

Have you ever failed time-after-time with clients and it pushed you to the point where you were second guessing yourself but then you find that one client that finally makes you realize why you are SO passionate about what you do? Cokie Gaich (coachg.fit) was my first private biz client where I actually felt like a good coach and like I could actually do this and make it in this industry. We're going on year 2 of continuous mentorship. She went from a teacher to fitpro and soon to be CEO...

In this episode of Becoming Savage: The Podcast, we’re talking to AshRad or Ashley Lingard (@iamashleylingard) as she probably prefers these days. If you’re from the DC area you probably remember Ashley from a group fitness class. We talk about what it was like picking up everything and moving out of DC and moving to San Diego where she eventually became the owner of her own fitness business. Ashley did all of this with a FOLLOWING. I’m sure you’re wondering how TF did she manage that?!...

In this episode we’re talking to one of Becoming Savage: The Coaching Academy’s Alumni, Raine, CEO of Drizzle Athletics (@coachrainestorm) a high-achieving fitness coach. We discuss what the road from D1 hooper to life-changing trainer really looks like. He talks about his journey from starting his career to building a successful business, his training methods, and long-term vision to offer training for passion, not for profit. By 26, he’s moved out of his mom’s house, built a $100k plus a...

In this episode of Becoming Savage: The Podcast, we’re talking to the superman dad, Bryan from HolyFit Coaching (@bryanholy.fit). Bryan went from a full-time teacher to fitpro (with baby #4 on the way – imagine having to tell the in-laws 👀). Working for OrangeTheory, he realized he was feeling constricted and couldn’t help people in the way he really wanted to. This is where he realized that he needed to make the full leap to CEO. Bryan talks about balancing work and personal life, and how...

From burnt out + broke OTF trainer to successful online fitness coach, in this episode of Becoming Savage: The Podcast,  we talk to BSTCA’s Alumni and former fitpro turned CEO, Marisa Carson (@marscars__fitness). Much like Demi, Marisa has shifted from a corporate, franchised gym job to taking the leap of becoming her own boss and optimizing how she works with clients in her coaching biz. We navigate the challenges and the rewards associated with transitioning from conventional employment to...

  In this episode we talk with Alyssa from Inspired Media Co. (@inspiredmediaco), to discuss optimal social media strategies for personal brand growth and entrepreneurship. Alyssa shares her journey from wanting to be an actress to becoming a social media strategist and content creator -- a creator who know how to get YOUR MESSAGE out there, too. She emphasizes on understanding audience behavior across different platforms, creating a signature style series, and experimenting with different...

On this episode of Becoming Savage, we dive into the journey of Dana (@dxmxfit), a BSTCA Alumni, and online fitness coaching business owner. She shares her experiences of starting and scaling her business, including the challenges she faced and how she overcame them. Dana discusses the importance of having a robust online presence and offers some insights into successfully managing a growing business. She shares her approach to sales and client outreach, maintaining a consistent and...

In this episode of Becoming Savage, I talk with Jillian (@jillianrfit) about our experiences in transitioning from traditional careers to successful online coaching businesses. We dive deep into essential topics like the significance of personal growth and entrepreneurship, the importance of creating a niche, nurturing client relationships, investing in mentorship, handling sales, and the value of continuous learning and adaptation. We also share about our commitment to excellent service...

Wrapping up 2023 with some of the OGs of the online training sphere! Five years ago, Brian and Lindsey merged their businesses to create The Fitness Project (@thefitnessprojectco). Since then they have helped over 650 clients to shift their mindset around fitness. Brian and Lindsey’s vision is bold and clear, which allows them to intentionally pair their clients with the coaches that will foster their success. But when they first started to scale, it wasn’t all as glamorous as it looked. Tune...

This week Ericka Holcomb (@sweat.with.e) joins me all the way from sunny Denver to share how she built her business on AUTHENTICITY. For real, I literally pull up Ericka’s instagram posts on the regular to show my business clients how you can genuinely connect with people on the internet. Being yourself online (AKA your personal brand) means owning your truth to connect to the RIGHT people. Ericka and I talk about why you shouldn’t be afraid of the word “influencer” and why knowing your...

Building your business while working in a big box gym can be scary–suddenly you’re the sales lead and the trainer at the same time. But the best coaches know that training is all about relationships. Whether you’re on the mic or training one-on-one, being able to support and challenge your clients is a skillset more valuable than the best marketing campaign. And that’s saying something because you know I love my emails! This week is a mini reunion with one of my favorites, Coach Geoff...

You know I love bringing experts on the show to talk about health and wellness and today Gigi (@_gigigainz) of Gainz & Glow Coaching is here to dish on holistic health for hot girlies. As a therapist and fitness nutrition coach, Gigi is all about ✨ balance ✨ like finding small changes that can make a big impact on your gut and mental health. We talk about the dark side of macros, how associating foods with words like “healthy” is setting you up for failure, and why trying to make big...

If you’re trying to make ends meet by subbing every possible class or training clients for 14 hours a day, then you’re probably not thinking about your savings, future finances, or even retirement. The hustle to make it in the fitness industry (especially in big cities like New York and DC) means that you are burnt out and, quite frankly, BROKE. Until now, there have been zero blueprints for you to build your financial stability as a fitness professional. Cue Jared Aquilina (@jared.aquilina),...