JUMP SCARE, we’re getting personal. In this episode of BS, Demi opens up about her recent life changes.  Reflecting on her personal experiences, she discusses the concept of an identity matrix and how significant life changes, including loss and career shifts, have impacted her sense of self.  Demi emphasizes the importance of balancing various aspects of one's identity to maintain confidence and purpose. She encourages listeners to invest in areas outside their current focus for long-term...

In this episode of Becoming Savage, Demi shares with you some of the biggest OH SHIT moments you’ll run into on your road to a successful online coaching business.    She discusses the red flags to watch out for when starting a DIY coaching business based on *extremely* personal experiences. Demi highlights the importance of having a predictable way to bring in sales, avoiding decisions based solely on emotions, and planning for scalable growth.   ✅Make sure to download our FREE GUIDE to...

In this episode of Becoming Savage, Demi discusses the importance and benefits of hybrid coaching.  She delves into how combining in-person training with online coaching can build a profitable and sustainable business model. Demi explains the 'four Rs'—Results, Refinement, Referrals, and Retention—that highlight the advantages of hybrid coaching.  Listeners are encouraged to rethink their approach to personal training and learn from her journey to achieve consistent revenue and client...

This episode explores the impact of repetitive and generalized advice from fitness professionals on social media. It emphasizes the importance of providing tangible and specific guidance rather than reiterating common phrases that may not resonate with everyone… you know, the shit that would make you go “viral” and impress other coaches (sorry not sorry for the call out). The discussion highlights the need to connect and communicate authentically, considering the varied understanding and...

In this episode of Becoming Savage, Demi shares her journey and expertise on scaling fitness coaching businesses through hybrid models. Demi discusses the importance of efficiency in utilizing time and presents two hybrid coaching offers designed to help fitness professionals transition from in-person training to online coaching. Through examples, she emphasizes the significance of creating sustainable business models that are financially viable and adaptable to future goals. Listeners...

I f*****g hated recording my podcast… Until one thing clicked for me. And if you’re someone who has been throwing shit at the wall with your marketing and hoping it will stick, maybe this episode of my podcast will help you, too. It’s episode #85, meaning I’ve spent over 85 hours doing something I don’t like 🤯 I want you to listen to this if you think that business is always going to be doing shit you *like* doing 👀 As always, shoot me a message on IG @demiyeager with your feedback from...

I invited my client Ashleigh on the podcast this week to celebrate our first 6mo working together. Some of you might recognize her or her name because she’s been CRUSHING it inside the alumni container for BSTCA. She came to me after working with 2 other biz mentors and was ready for someone who was going to really hold her feet to the fire to get her sales process in order, build discipline, and grow her roster. You should listen to this episode if you want to REALLY know what it’s...

A formula so simple, I only needed a 15 minute podcast episode to get it out to ya.  If you're new to the coaching world and you're wondering how you should price your services, this episode is for you. The diffence between growing and scaling, is how you bring your coaching biz to the next level. Tune in to find out what the difference is between the two and how you can do both. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from...

You’re adding things to a to-do list to make yourself feel like you have shit to do, right? Then you cross off each little thing with no real intention – except, of course, the way you’re *intentionally* avoiding the things that ACTUALLY need to be done in your business. Like getting 2 weeks ahead on your content or sales-generating activities 😉 Listen I get that you want to give yourself a cute little gold star but let’s see if we can channel that energy in the right direction, shall we? ...

You signed up to run a coaching business and now all of sudden you’re expected to be a marketing guru and IG wiz, right? Well, you did. So if you want to learn how to remove your often-emotional response to the content creation process, you came to the right place. This week’s podcast episode will teach you my proven method that allows my clients to be TWO WEEKS ahead on content at all times and constantly producing content that leads to SALES. What a dream, right? Wrong. It doesn’t have...

Things main characters do: ✅speak with authority and intensity ✅show up consistently in every scene ✅make people obsessed with their energy Things supporting roles do: ❌usually not memorable ❌show up in a few short windows of time ❌shrink into the background   Which one are you?  This week’s podcast guest is a f*cking main character if I’ve ever met one. Sarah Buckland (@sarahbucklandcoaching) is a sales coach + biz mentor who helps coaches like YOU learn to show up with your...

This podcast guest might as well run for President – that is, if she wasn’t living the ex-pat life in the UK. Gabriela Flax (@gabrielaflax) is a Career Wellness + Burn Out Coach who helps her clients navigate the demanding extremes of rising up the ranks in your industry… or perhaps, ditching your industry altogether for a completely new venture. Sounds like something we could all use, right? (I wonder what she would’ve told me if she was my coach when I quit the White House to work the...

Get in line soldier because you're not gonna want to miss this special edition episode of Becoming Savage: The Podcast. In this episode, I'm taking you through Instagram Bootcamp. We're diving in to Instagram Stories and how to engage your followers. Results, Benefits, Transformations, or what I like to call "triplets" and how to use this content to boost your lead engagement.  This episode includes tips on what not to do with your instagram stories including reposting and affiliate...

It’s interesting because whether you love money or hate money, you have to have it to get by. So what happens when you want to start your own business but you are simply just not driven by money? Well, I’ve got some hot takes on this topic and I got a little vulnerable + real with you in this episode of BS: The Podcast… it’s a short listen, but it very well should shift your entire mentality about money.

As a trainer, you’re handed whatever new client walks through your gym doors. Now, you want to get your own business off the ground and really create a strong name for yourself as an online coach, right? Something has to give. You have to niche down.  If you want to hear about how being a master of none nearly tanked my friend’s coaching biz as a cautionary tale + how he rerouted, this episode of my podcast is exactly the come-to-Jesus you might need.

When I tell you that I am the *go-to* mentor to help you build your coaching business at the worst possible time, here's your proof.   I built my $1 million dollar business in less than 5 years. When I launched my business, I worked 80-hour weeks. I had 9 W2s + 2 1099s, employed/contracted by 11 different companies.   Looking back at it, was this really the best time? Probably not. Would I go back and change it? DEFINITELY not. If I had waited for this mythical creature called "the right...

With the ever-changing landscape of social media marketing, it’s hard to understand what metrics will actually help you grow your business. So what would more followers do for you?  I invited my friend FitLittleMeg on BS: the podcast™ this week to discuss how she completely abandoned her IG account with 10’s of thousands of followers and started fresh… from 0. Tune in to find out why you would ever do such a thing.

On this episode of Becoming Savage: The Podcast, we're talkin' to Cole McMullen, a lifestyle and bodybuilding coach who has a roster of 100+ clients who get amazing results. Cole has more transformations than most coaches get in a decade. His rise from side-hustle coaching to multi-6 figures I'm sure has you asking yourself, "What's his secret?" It comes down to: ☑️Elite coaching framework, systems, and delivery ☑️Clear client expectations with zero tolerance for breaking them ☑️Being...

My coach for the last several years, Drew McNeill, has a completely dormant instagram account for 365+ days and still made 6-figures as an *online* coach. How did he do it? I’m sure you’re maybe assuming that he is just a single guy with no need for money, but that’s not the case at all – during that year, he + his wife welcomed their first child. Talk about expensive. If your jaw is still on the floor about how he did this, it’s time to pick up your jaw and head over to this week’s episode...

Have you ever called yourself a “people pleaser”? Have you ever caught yourself getting worried that a non-responsive client was going to drop/cancel? Have you ever thought to yourself “maybe if they just liked me more, they would’ve said yes on the sales call”? I’m willing to guess the answer is yes. Which is why I recorded this podcast episode for you. I linked up with my friend Chelsea Tansey (@chelseatansey) to walk you through the reality of people pleasing in the coaching industry...

This week we’re talkin’ under-the-radar with a massively successful political operative and media, marketing, and ad strategist about creating a personal brand, the importance of standing for something, and the need to understand and target the right audience. This week, BECOMING SAVAGE: the podcast ™ is getting SAVAGE AF.

Sales = sourcing, nurturing, and selling your offer Fulfillment = actually coaching your clients and getting them results Which one do I think is inherently more challenging? On this week’s episode of Becoming Savage: The Podcast, I’m talking about how sales = prerequisite for fulfillment. It’s the first step of online coaching.  Sales is saying, “Can I help this person?” and then you help them. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd...

You’ve heard me drone on about not equating followers with dollars. So when does followers = dollars? In this week’s episode of Becoming Savage: The Podcast, we’re talking with Maddie Smith, a successful online entrepreneur who transitioned from a traditional corporate job into building a multi-faceted personal brand around travel, lifestyle, and social media. We dive deep into influencing and exactly how much goes into the content creation process. When Meta ripped the rug out from Maddie’s...

Hey coach: I know you're used to being a jack-of-all-trades, but in our industry you know what that really makes you? A master of none. So when you're ready to scale, you're stuck with a smattering of results that don't show any real INTENSE transformations in a niche market. That's where framework would really save your ass. Listen to this episode to learn about the foundational element of your coaching business if you want to truly scale beyond the gym floor grind. Here're the preview:...