Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer some tips to keep in mind when you're creating your brand name. At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many...

How do you know if a rebrand is necessary? From working with clients, we’ve found four common scenarios that lead the businesses we work with to rebrand. This episode explains each scenario and what we do to help a business who’s in this situation. At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast...

In this week's episode, we cover the importance of culture within brands businesses. A misconception about culture is that it isn’t connected with brand, well we are here to change your mind. As a brand and business, having a clear vision and mission is crucial to building a successful culture. Nurturing culture with values that align & creating a positive & exciting community has amazing benefits within your space. Small things like celebrating wins and staff, offering flexibility...

Episode 3 brings us here to chat about all things identity systems. We start off with how to develop identity systems that spark and delight not only your customers, but also your team members. This episode will give you examples of brands and businesses that have pushed the envelope and challenged the status quo in identity design, and outline some tools to take your identity to the next level. To read more about brand identity, visit The Good Studio website here.

In this week's episode, we give you a behind the scenes of how they use our. We highlight the importance of starting from the inside out when it comes to branding your business, and the problems that arise when you work from the outside in. This episode will help you discover the 4 layers of this method, and how to put them to use when creating a bold brand! Read more about our signature method for building go-to brands on our blog!

Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio. In this episode we unpack how to beat the boring brand status by sharing our process and philosophies about the difference between a BORING and a BOLD brand. By listening to this episode you will discover where the idea that boring is bad for business came from. We take you on a deep dive into why boring is bad for business and what a boring brand looks like, and the principles...

Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio.

ntroducing Creative Director, Joel and Brand Strategist, Soojee, co-owners of The Good Studio! At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing and overload of really boring brands. Which as the title of this podcast describes, is bad for business. So what’s a boring brand? We define boring brands as being too unsure to stand for anything, they end up standing for...