As the podcast that keeps things fresh, this week our co-hosts Gianna Whitver and Maria Velasquez are handing over the reins to a guest host who is quite well-known: the author of the viral cyber bestseller Cyber for Builders, Ross Haleliuk! Ross is joined by the Chief Security Officer (CSO/CISO) at Scrut Automation, Nicholas Muy. Together they explore the intricacies of building cybersecurity products that truly matter. The episode dives into the challenges and strategies of product...

Today we are Buzzzzzzing Through in Cybersecurity Marketing, bringing you not just the buzz on cybersecurity but literal buzzing too! Meet Cody Browning, a Territory Account Executive at LogRhythm and an avid beekeeper. Cody shares how his peaceful pastime of beekeeping intersects with the high-stakes world of cybersecurity, drawing unexpected parallels between the two, inspired by none other than Jason Statham in ‘The Beekeeper’. 😉 Join us as we dive into a conversation that’s as intriguing...

Join us for an live-recorded episode from RSA Conference 2024, where our hosts Gianna and Maria broadcasted directly from Moscone North in San Francisco. Our dynamic duo shares thrilling experiences, spotlights groundbreaking booths, and delivers fresh updates straight from the conference floor. They also unpack major announcements from NetSPI and celebrate the spirited community of cybersecurity marketers. Tune in for an episode packed with energy, innovation, and insider insights! Episode...

From the worlds of fashion photography to heavy metal to cybersecurity today, we sit down with Michael Yehoshua, CMO at Holistic Cyber and SAGE Cyber. Michael not only shares his transition into cyber, but also explains how he created his own playground by establishing a new category within Gartner—proving that the only deep pockets you need are those filled with creativity and grit. Buckle up for an inspiring journey through marketing tactics and the power of thinking outside the...

This week, get ready to laugh until it hurts because we might just have our funniest episode ever. Earthquakes and spreadsheets are the names of the game as we welcome Pam Cobb, the hilariously jet-lagged (for this episode, not permanently, folks!) Director of Content Security at Akamai. Join hosts Gianna and Maria as they dive into how Pam not only survives natural disasters but also thrives amid the chaos of cybersecurity marketing. From smart marketing tactics to hilarious earthquake...

This week, we are talking about all things cybersecurity events with Jasmin Ozeri, Strategic Events Manager at Wiz. While co-host Maria Velasquez couldn't join us, host Gianna Whitver explores how Jasmin brings creativity and strategic thinking to one of the hottest cloud security companies around. With a particular focus on the RSA Conference in this episode, discover how Jasmin's approach to bustling conference floors and strategic booth designs not only enhances Wiz's brand presence but...

Today, the one and only Gautam Mehandru, CMO at Illumio, joins Maria and Gianna! In this episode, we crack open Gautam's playbook as he shares his insights and guides us through the complexities of marketing in cybersecurity. We'll explore everything from Gautam's unique journey from engineering roots to the pinnacle of marketing leadership to the intricate details of cybersecurity purchasing behaviors—including team compositions and vendor selection tactics. So, grab your pens and paper, or...

What if there was a browser designed as an enterprise workspace from the outset? Imagine integrating all essential tools—spanning security, IT, and productivity—directly into the workspace where people operate. That is exactly what Island does, and when the brand came out of stealth in February 2022 with $100 million in funding, it launched with a new category and a splash (no pun intended)! Today the Head of Brand at Island, Ari Yablok, joins us to talk more about Island, the intricacies of...

"Social media in cybersecurity is like walking a tightrope; you're balancing between being serious and injecting just the right amount of light-heartedness to crack a smile. That's how you get people to listen." - Matt Mullan  This week, we're diving deep into the world of social media with none other than Matt Mullan, the Senior Social Media Manager at Illumio, a pioneering zero-trust segmentation company. Matt brings a treasure trove of insights from his journey—from starting in sales to...

Enter the Cyber Guardians Galaxy! Yes, you heard that right! A universe where every byte and bit is a star in the digital cosmos, and lurking in the vast expanse are cosmic threats, darker than the void of space itself. But fear not, for we have our very own assembly of Avengers, the valiant warriors of the web, our cybersecurity practitioner superheroes!  Well, at least that is according to Tricia Howard, Senior Technical Writer II at Akamai Technologies, also known across the digital...

Prepare to laugh until your stomach hurts with our most hilarious episode yet, featuring the one and only theater kid turned cybersecurity guru, Kayne McGladrey, Field CISO at Hyperproof. Join us for a rollercoaster of emotions as we dive into the absurdity of security info in 10K filings, engage in heated debates over the polarizing cinnamon sticky bun ale, and champion the cause for more singing and dancing in cybersecurity. Think of it as the "Cybersecurity's Got Talent" episode you never...

It's refreshing to hear, especially in the world of AI, that the human element remains crucial. "There's no such thing as B2B marketing; it's B2H: Business to Human," because ultimately, humans are the ones making the decisions, says our guest, Navneet Singh, Vice President of Marketing for the Network Security Division at Palo Alto Networks. Navneet takes us through his fascinating transition from engineering to marketing, shining a light on the importance of positivity and putting the...

The author of the viral cyber bestseller Cyber for Builders joins us today! If you ever wanted to write a book, but couldn’t overcome time constraints, procrastination, or even resources, then this episode is tailor-made just for you. Meet Ross Haleliuk, Best Selling Author of Cyber for Builders, Head of Product at LimaCharlie, and Angel/Syndicate Co-Lead plus Blogger at Venture in Security. Ross started to write Cyber for Builders during the weekend and in his free time, inspired by a big...

Just like Beyoncé transformed adversity into triumph with her iconic album, Lemonade, our guest this week masterfully turns lemons into the sweetest lemonade. In an economy where the mere thought of a layoff can be scary, thinking about the next steps can be daunting. Yet, Jennifer Leggio returns with unwavering resolve, not only to offer fearless guidance on navigating tough times but also to demonstrate how she's living the very principles she championed at CyberMarketingCon2023. Join us as...

Nearly 1.2% of all emails sent are malicious, which translates to 3.4 billion phishing emails daily. For every 4,200 emails sent, 1 would be a phishing scam. Dennis Legori, the Associate Director of Security Awareness and Digital Communications at Carrier, is working to make malicious phishing campaigns less effective! Dennis shares his insights into his role, which involves developing security awareness programs and managing cybersecurity-related digital communications. He explains how he...

In today's episode, Gianna and Maria are joined by a seasoned CISO from NetSPI, Joe Evangelisto. Joe shares his insights into the cybersecurity industry's challenges AND his passion for baking! Stay tuned to hear what organizations he recommends for support for CISOs, how to use content switching to your advantage, and how security events can better serve small firms, per his viral post about Black Hat.  Episode Highlights: [01:05] Joe expresses excitement and gratitude for joining NetSPI...

This week Gianna and Maria are joined by Benjamin Bohman, CTO and Founder of Stratishield AI. Benjamin has a background that includes cybersecurity engineering and evangelism, emphasizing the importance of understanding business outcomes in cybersecurity. Benjamin and the hosts discuss public speaking, the rising adoption of artificial intelligence in cybersecurity, his company Stratishield AI, and more! Episode highlights: [1:28] Benjamin shares Stratishield AI, a consulting firm he...

Mishaal Khan, a serial entrepreneur, author, security expert, and VC shares his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building, and book-publishing! Episode highlights: [01:07] Mishaal’s early career beginnings and influences. [06:30] The Phantom CISO -  Mishaal's book and his approach to marketing it. [16:40] How...

This week, we announce that the Cybersecurity Marketing Society’s Breaking Through in Cybersecurity Marketing podcast is joining the CyberWire network, powered by N2K. Yes, you heard that right! In this episode, hosts Gianna and Maria are joined by Bennett Moe, Vice President of Content & Strategy at the CyberWire. The group discusses their excitement, the significance of the partnership, and its alignment with education and diversity in the cybersecurity community. Plus, they recap...

This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about mental health in cybersecurity!    Mitch's Non-Technical Beginnings: Mitch accidentally entered into cybersecurity while working at IBM. His combination of skills like marketing, writing, and incident response have helped him to succeed. In college,...

This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about mental health in cybersecurity!    Mitch's Non-Technical Beginnings: Mitch accidentally entered into cybersecurity while working at IBM. His combination of skills like marketing, writing, and incident response have helped him to succeed. In college,...

In this episode, Cybersecurity Marketing Leader and Former Security Researcher, Corin Imai, joins Maria and Gianna to discuss the individual contributor vs. head of marketing and influencer marketing relationships. Corin has been both head of marketing and an individual contributor (IC) throughout her career thus far. She initially joined Tromzo as an IC when the company was very young. From the time Corin joined, she was wearing lots of hats and constantly learning about different facets of...

In this episode, Dean Pe'er, Head of Product Marketing at Entitle, joins Maria and Gianna to discuss his viral meme. Several months ago, Dean posted a meme on LinkedIn about admin privileges, which promptly went viral. Within four days of the meme being posted, it had acquired over 130,000 reactions, 4,000 LinkedIn page visitors, and two demo requests. The meme was created around the time that King Charles was coronated, so the content was timely. It contains a picture of King Charles in...

 In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing. Andy’s introduction to cybersecurity was several years ago as the Director of Marketing for a small startup where he wore many hats. From this experience, he gained firsthand knowledge of how everything connected within the startup and was able to transfer that generalist skillset into other roles. He began to notice that product marketers were highly coveted and...

After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever! Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice President of Product Marketing at Traceable. Tyler shares his three-step approach for building marketing programs at startups, establishing company culture remotely, setting realistic expectations with internal stakeholders when building community at...