In this episode, Jack and Jeremy explore the idea of focusing on booking a smaller number of high-value meetings and reimagine the outreach process to target those ideal customers. They discuss strategies and techniques for identifying high-value prospects, crafting personalized messages, and utilizing multiple outreach channels.   Key Topics Discussed: The inefficiency of outbound sales with a large number of prospects The value of focusing on high-value prospects Crafting a...

In this episode, Jack and Jeremy question the latest trend of AI-generated personalization in cold emailing. They dive into the importance of quality outreach and creating genuine connections with potential customers, exploring whether automation is truly the key to success.   Key Topics Discussed: The Ineffectiveness of AI-Generated Personalization in Cold Emailing Quality vs. Quantity Putting the Prospect First The Truth About Easy Success in Cold Emailing The Importance of Human Touch...

In this episode, Jack and Jeremy dissect the world of cold email personalization. They'll crack open real-world examples, explore the pitfalls of AI-generated messages, and reveal why quality over quantity is key to getting that coveted response.   Key Topics Discussed: Don't Send Multi-lingual Cold Emails Beware of Fake "Payout" Emails AI-Generated Personalization Can Backfire A Good List with a Bad Message Can Fail Skip Gimmicky Subject Lines Quality Over Quantity in Personalization   ...

In this episode, Jack and Jeremy tackle the tired world of generic cold outreach. They'll explore a new technique called "wild card personalization" to help you craft messages that truly resonate and get responses.   Key Topics Discussed: The Problem with Lame Personalization in Cold Outreach The Value of High Quality Cold Outreach Wild Card Personalization vs. AI-Generated Personalization Steps for Wild Card Personalization Wild Card Personalization Advantages    Want to take your cold...

In this episode, Jack and Jeremy take a fresh look at intent data. Jack, initially skeptical, now sees its potential for crafting impactful outreach with deeper audience insights. Tune in and gain valuable insights to leverage intent data effectively in your own endeavors.   Key Topics Discussed: Shifting perspective on intent data Layers of Intent Data Benefits of Using Intent Data Examples of Intent Data Applications  Future of Intent Data Want to master the art of crafting compelling...

In this episode, Jack and Jeremy delve into the data to uncover the secrets of optimal outreach timing. This episode explores both email and LinkedIn statistics, offering insights on which days and times are most likely to yield positive responses. Tune in to discover valuable tips for boosting your outreach success.   Key Topics Discussed: Email & LinkedIn Stats  Behind the Data: Collection & Analysis  Best Days for Email Replies  Optimal Hours for Email Replies  Find the Right...

In this episode, Jack and Jeremy will take you on a journey through the world of lead generation strategies for bootstrapped founders. Learn how to make the most of your resources to generate leads on a limited budget. Cheers to an insightful and exciting episode that’s packed with practical tips and advice. Key Topics Discussed: Figuring out the components of a cold outreach campaign Making the most of free plans for low volume campaigns Sourcing the right data Referral campaigns Using...

In this episode, Jack and Jeremy share their insights on the enduring strategies of cold outreach. Join them as they contribute their thoughts on what hasn’t changed and the strategies that are likely to remain effective in the future. Key Topics Discussed:  Introduction: What hasn't changed? Rule 1: Sell something people want Rule 2: Craft a really good list of interested people Rule 3: Make it easy Rule 4: Be honest Rule 5: Protect your main domain Rule 6: Make money Rule 7: Add social...

In this episode, Jack and Jeremy tackle the challenge of reclaiming your time while doing cold outreach for your business. They share insights on how to optimize your efforts and avoid getting trapped in the daily grind of outreach. Join them as they discuss practical strategies to level up your business without breaking the bank. Key Topics Discussed:  Buying back your time with cold outreach The trap of daily cold outreach Getting to the next level Overcoming the chicken and egg...

In this episode, we dive deep into the nuances of list building and prospect research, highlighting the mantra that "the easier it is to build your list, the harder it is to get a reply." Our hosts, Jeremy and Jack, discuss strategies and mindsets crucial for creating effective campaigns, emphasizing the importance of carefully curated lists over the convenience of bulk list generation tools. Key Topics Discussed The Sales Bread Mantra on List Building Challenges of Bulk List Generation ...

In this episode, Jack and Jeremy dive into the shadowy realm of black hat techniques for email auto warming, a method often shunned for its ethical implications. They discuss an unconventional strategy learned from the depths of the Australian market, promising to heat up your inbox without the need for any tools, but with a stern disclaimer against its use. Key Topics Discussed Black Hat Technique for Auto Warming The Auto Warmer Concept  Creative Approaches to List Building  Ethical...

In this episode, Jeremy shares intriguing statistics on the relationship between email reply rates and their readability scores. Through a detailed analysis of over 1500 campaigns, we delve into how simplifying your message can significantly boost engagement. This episode is a must-listen for anyone looking to improve their email marketing strategies. Key Topics Discussed - Introduction to Readability Scores  - Strategic Writing for Target Audiences - Outliers and Unique Cases -...

In this special teardown episode, Jack and Jeremy analyze a unique cold outreach message from a professional outreach copywriter. The episode delves into the intricacies of copywriting for direct outreach, especially when the service being sold is outreach copywriting itself. Key Topics Discussed: - Examination of a cold outreach message sent by a professional copywriter to Jack. - The significance of using in-mail for outreach and its impact on message prioritization. - Discussion...

In this episode, Jeremy and Jack delve into a practical analysis of sales outreach emails. They provide a detailed tear down of actual in-mails, offering valuable insights and tips on how to enhance email engagement and effectiveness. The episode is filled with actionable advice, making it a must-listen for sales professionals looking to improve their email outreach strategies.   Key Topics Discussed:   - Detailed Analysis of Sales In-Mails - Importance of Social Proof and Authority -...

In this insightful podcast episode, Jeremy and Jack dive into the intriguing concept of "honey pot campaigns," a unique approach to sales where potential customers initiate contact, believing they're approaching a client. The discussion revolves around this reverse sales strategy, its practical applications, and real-life examples from their experiences and those of others in the industry. Key Topics Discussed: - Definition of Honey Pot Campaigns - Strategy Implementation -...

Today, we discuss whether the newly introduced LinkedIn AI to prospect is worth using...

Today Jeremy and Jack are going down memory lane! The two outreach experts are revisiting their favorite and most noteworthy episodes of the year for your emailing pleasure! Go listen to these golden episodes!   HERE’S WHAT WE COVER IN THIS EPISODE:   -Jack’s favorite list-building episode  -Building a campaign based on a website -A hilarious and informative episode -Example of tangible sales application -An unexpected open rates discussion -A shocking show of emailing stats ...

Today Jeremy and Jack are doing a 10-minute campaign challenge! The two cold email experts are putting their heads together to build a successful campaign against the clock!   HERE’S WHAT WE COVER IN THIS EPISODE:   -Reaching new clients in your area -What are you trying to grow? -What do your clients use you for? -What happens when clients reach out? -Clever ways to use personalization -Adding in benefits -In-person or not CTA? -”If you're not interested, let me…” -Send in your...

Today Jeremy and Jack are doing a TEARDOWN episode! The two cold email experts are looking over real, unique emails that have landed in their inboxes to see what the current cold emailing scene is like and how they can make it even better!   HERE’S WHAT WE COVER IN THIS EPISODE:   -Weirdest CTA ever? -Can personalization be a turn-off? -Yes or no button?? -Adding a calendar shortcut? -A case study of another company -A genius idea for start-ups -”Do you know anyone who…?” -The...

Today Jeremy and Jack are covering Gmail’s new update! The two cold email experts are breaking down this new update from Google so you can stay ahead of the game before this update takes place!   HERE’S WHAT WE COVER IN THIS EPISODE:   -New requirements for bulk senders -Who is considered a bulk sender on Gmail? -Google Workspace and being a sender -What is this trying to prevent? -Ways to separate your emails with Quickmail -Early prevention for this update! -Google’s new maximum...

Today Jeremy and Jack are approaching this episode in a negative framework! The two outreach experts are mapping out the absolute worst conditions your campaign can go through so you can spot the signs of failure before your campaign tanks!   HERE’S WHAT WE COVER IN THIS EPISODE:   -B2B or B2C? -Email lengths for failure -Checking prospect’s availability -Solving a problem that doesn’t exist? -Getting your prospects WRONG -The worst way to address your prospects -Stretching the...

 Today Jeremy and Jack are doing a RAPID FIRE! The two outreach experts are bringing a blast from the past and revisiting an old rapid-fire list of questions to compare how the answers change within the cold email world!   HERE’S WHAT WE COVER IN THIS EPISODE:   -Best CTAs in cold email? -Best cold email you’ve received? -Cold email isn’t working for my B2B startup -Cold emails are getting opened but no replies -Avoid getting marked as spam -Best place to send cold email? -How to...

Today Jeremy and Jack are putting Chat GPT to the test! The two outreach experts are showing off the best process to get Chat GPT to help you and your cold email writing go from bad to gold!    HERE’S WHAT WE COVER IN THIS EPISODE:   -Bad subject line ideas -Good framework or good cold email? -Writing a good cold email prompt -Is Chat GPT “too sales forward?” -Lacking social proof  -Curiosity to get replies -Giving Chat GPT the best directions -The best way to use Chat GPT -Send...

Today Jeremy and Jack are having a TEARDOWN! The two outreach experts are analyzing a few LinkedIn emails and determining what makes them good and how to make them cold outreach gold!   HERE’S WHAT WE COVER IN THIS EPISODE:   -Including Calendly links -Are you being too informal? -How many call to actions is okay? -Showing off social proof -Being better at selling yourself -Humourous followups -Cutting down a long follow up email -Which tone should you be aiming for? -Send in your...