Welcome to CPG Marketing School, your go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies, practical tips, and industry insights to accelerate your brand's growth. From refining your marketing plan to crafting compelling brand stories, leveraging experiential and influencer marketing, optimizing packaging, and embracing sustainable practices, we cover it all. Tune in to CPG Marketing School and unlock the knowledge and inspiration to drive exceptional results for your CPG brand.
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we explore the second step of the ROAD framework: Objectives. This phase is...
Published 04/28/24
Welcome to Season 2!
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we focus on the first step of the ROAD framework: Review....
Published 04/04/24