This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D. In this episode, we explore the second step of the ROAD framework: Objectives. This phase is dedicated to setting an ambitious annual sales goal for your brand. We'll also identify specific marketing objectives essential for achieving this major sales target. Throughout the episode, we'll guide you through five powerful questions that form the core of building your marketing plan. These questions will help ensure that your objectives are strategic, measurable, and aligned with your overall business goals. Link to our FREE Brand Funnel to calculate your marketing goals:https://www.cpgmarketingschool.com/accessthebrandfunnelcalculator Link to episode How to Build a Marketing plan 1/5: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148580834 Each episode of this series is designed to build upon the previous one, offering practical advice and actionable tips. Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing Subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com Other episodes you may enjoy: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa