Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketing goals to identifying the relevant touchpoints, and from setting KPIs to establishing a marketing budget. Each episode is designed to build upon the previous one, offering practical advice and actionable tips. We start with Episode 1, where we set the scene by reflecting on the key CPG trends for 2024, specifically in the food and snack sectors. Get ready to embark on a journey that will prepare you for a thriving year! Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing   To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com Other episodes you may enjoy: part 1: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa