CPG Marketing School
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This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we explore the second step of the ROAD framework: Objectives. This phase is...
Published 04/28/24
Welcome to Season 2!
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we focus on the first step of the ROAD framework: Review....
Published 04/04/24
Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketing goals to identifying the relevant touchpoints, and...
Published 11/12/23
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