Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into the critical components of consumer personas. We share real-life examples and provide tips and guidance on specific areas to research to build a detailed Consumer Persona that can step-change your CPG Marketing. To subscribe to CPG Marketing School Newsletter:https://www.cpgmarketingschool.com Other relevant episodes: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa