Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona Why are most consumer personas entirely useless? In this episode, we delve into consumer personas. We explore why traditional shallow personas are ineffective and emphasize the need for deeper understanding and insights. By tapping into the emotions and desires of our target audience, we can create meaningful connections and develop products that align with their preferences. We discuss the importance of researching our audience through social media, engaging with them, and conducting consumer interviews and observations. Going beyond surface-level data allows us to understand their dreams, aspirations, and needs, ultimately revolutionizing our brand and marketing strategies. To subscribe to CPG Marketing School Newsletter:https://www.cpgmarketingschool.com Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa