In this episode, we welcome Kat Kennan into the studio to talk about strengths based, trauma informed, and inclusive marketing for today's consumers. Invest in my exclusive course on Customer Experience and Leadership:  http://6canons.com/   - Empathy driven understanding can improve both customer experience and marketing success by uncovering perceptions - Use the 3 Rs:  Radical empathy, Radical Vulnerability, Radical Authetic Investment - Trauma informed marketing is about embracing the human experience - most of us have experienced some form of trauma (such as the pandemic) - This understanding of our customers as individuals helps us ensure we communicate in meaningful and inclusive ways (and solve their problems)   It's time for the great service comeback!  Visit http://6canons.com/ to invest in my latest virtual hospitality program.   Learn more about Kat at:  https://www.radicalcustomerexperience.com/   Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants.  He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement.  Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.   Check out my FREE Resources and Training Tools: Web: https://www.igniteyourservice.com/ YouTube: https://www.youtube.com/c/RecipeforserviceNet Twitter:  https://twitter.com/The_TonyJohnson Instagram: https://www.instagram.com/THE_TONYJOHNSON/ Tik Tok:   https://vm.tiktok.com/owrTbL/ Facebook:  https://www.facebook.com/tonyjohnsoncx/   Music: http://www.bensound.com