Episodes
In this episode we invite Christy Cook into the studio to discuss sustainability and ESG (environmenal, social, and governance).  It is all about ensuring you deliver great experiences as well as make a positive impact in your community.   Visit https://www.4xi360.com/truenorth to learn how you can win better, retain better business.   EPISODE NOTES: - Customer experience begins with an intentional approach with strategially placed communication and education around sustainability. -...
Published 05/19/24
Published 05/19/24
In this episode we will discuss 5 strategies to create a culture of customer centricity in your organization.  In other words, let's keep customers at the center of everything we do. Visit https://thetonyjohnson.teachable.com/ to invest in yourself and your team.   - Start by prioritizing your employee experience - Cultivate customer understanding - Align with customer needs - Ensure a robust feedback mechanism to measure and gauge impact   It's time for the great service comeback! ...
Published 04/22/24
In this episodes we invite Peter Voss from Aigo.ai into the studio to talk about Artificial Intelligence and how it can reduce friction for customers and consumers. Visit https://thetonyjohnson.teachable.com/ to invest in your sales team.   - Don't let the rulebook get in the way of creating great customer experiences. - Hyper pesonalization is a key way to build loyalty by customizing experiences and recognizing customer preferences. - Great automation can help you win during your...
Published 04/08/24
In this episodes we share some observations from Key West Florida hospitality and how to select the very best CX leader for your business. Visit https://thetonyjohnson.teachable.com/ to invest in your sales team.   When you are hiring your CX leader: - Hire someone with a stong CX background, experience in operations, but they don't need to have specific knowledge of your particular market. - They must be a great communicator and skilled at bringing people together. - Look for leaders...
Published 03/26/24
In this episodes we talk about pattern of management how you can inspire your team to deliver amazing customer experiences each day. Visit https://ignite-your-customer-service-master-class.teachable.com/p/six-canons-of-customer-service to invest in your sales team.   Consider how you run your shifts and care for your team: - Pattern of management is an intentional approach to leading your shifts and your business - You can drive attention to detail that builds customer trust - Being...
Published 03/09/24
In this episodes we welcome Dave Norton of Stone Mantel into the studio.   Visit https://www.4xi360.com/truenorth to invest in your sales team. Key points from Dave: - Great customer experience makes me feel like my time with your business was well spent. - Leaders teach employees how to behave every day. - Employee engagement is the key to growing customer experiences. - We need to ensure we are aligned with customers' preferred ways of getting things done. - In the hospitality...
Published 03/01/24
Teams will reflect how they are treated back onto their teams.  Take the time to lead with a sense of empathy and enthusiasm and you will find they deliver higher quality experiences for guests, customers, and consumers.   Visit https://www.4xi360.com/truenorth to invest in your sales team.   - Employee experience begins with the hiring process, orientation, and onboarding. - Intentionally leading with empathy will help you lead your team the way they want to be led. - Communicate in a...
Published 01/28/24
In this episode, I welcome Nikola Mrkšić from PolyAi into the studio to discuss artificial intelligence (A.I.) in contact centers. Visit http://6canons.com to invest in my latest virtual hospitality program.   - Great AI helps you foget you're speaking to machine because it is about helping the customer. - Contact centers continue to grow and bring value to organizations. - Great AI and contact center operations can improve customer satisfaction and NPS. - Effective contact centers...
Published 01/13/24
In this episode, I talk about the trends you need to prioritize going into 2024 when it comes to Customer Experience (CX).  It's time to close out 2023 and talk about the trends you need to know for the new year to grow your business. Visit http://6canons.com/ to invest in my latest virtual hospitality program.   - Prioritize people and the basics of front line hospitality, consistency, and trust - Analyze your customer journey to reduce friction and prioritize your omnichannel...
Published 12/30/23
In this episode, we welcome Simon Elliot of 4xi Global Consulting to talk about the future of real estate and employee experience.  How can organizations create environments where employees want to be and utilize their space most effectively. - Employee are looking for reasons to return to the workplace and employers must find ways to magentize the workplace - Mixed use spaces have the potential to fill corporate real estate with inviting, innovative, and magnetizing offers   -...
Published 12/10/23
In this episode, I talk about thriving through the holiday season - excelling in customer experience and employee engagement.  This will help you grow your sales and your reputation. Invest in my 5-star rated course on Customer Experience and Leadership:  http://6canons.com/   - Keep a close eye on how often you are asking for donations or tips from your customers - balance that so that don't feel manipulated - Keep your customer experience top of mind with personalized moments,...
Published 11/25/23
In this episode, we welcome Kat Kennan into the studio to talk about strengths based, trauma informed, and inclusive marketing for today's consumers. Invest in my exclusive course on Customer Experience and Leadership:  http://6canons.com/   - Empathy driven understanding can improve both customer experience and marketing success by uncovering perceptions - Use the 3 Rs:  Radical empathy, Radical Vulnerability, Radical Authetic Investment - Trauma informed marketing is about...
Published 11/17/23
In this episode I share 5 strategies for effective team and customer communication - and the benefits you can expect if you execute properly and consistently.   Invest in my exclusive course on Customer Experience and Leadership:  http://6canons.com/   - Prioritize active listening with both your customers and your team - Personalize your communication style to the moment and the person - Allow for easy ways to share feedback from both customers and employees with you and your...
Published 11/05/23
In this episode we discuss 5 leadership lessons from Halloween.  I know this week is a bit tougue in cheek, but give it a listen, you just might learn something fun to make you a better leader. Invest in my exclusive course on Customer Experience and Leadership:  http://6canons.com/   - Halloween is about transformation, so embrace change and adapt - Halloween corn mazes and escape rooms rely on communication, and so does your team - The best horror movies have heroes who solve...
Published 10/27/23
In this episode, we welcome Jonathan Hensley into the studio from Emerge, a digital product consulting firm. Invest in my exclusive course on Customer Experience and Leadership:  http://6canons.com/   - CX is the cumulative effect of the interactions we have with a brand - Building a common language with stakeholders helps ensure you stay on the same page - Product roadmaps ensure alignment and shared priorities across the organization - This is your week to own Customer...
Published 10/14/23
In this episode, we talk about upcoming Customer Service Week and CX Day. Link to my latest virtual hospitality program:  http://6canons.com/   - Customer Service Week is the first full week of October by presidential procolmation. - CX Day is on October 3rd - Good CX delivers better outcomes for customes, clients, and employees - This is your week to own Customer Experience and springboard into delivering amazing hospitality for your guests well into the future.   It's time...
Published 10/01/23
In this episode, we talk about quality and how to protect it in your business.   Link to my latest virtual hospitality program:  http://6canons.com/ - We discuss 3 businesses who are testing new CX strateies in the marketplace - Quality takes an intentional approach to ensure daily execution.  This is fueled by front line employees and their leaders. - 5 steps to maintaing quality in your business   It's time for the great service comeback!  Visit http://6canons.com/ to find...
Published 09/19/23
In this episode, we welcome James Saliba into the studio to discuss leadeship and Customer + Employee Experience.     - When establishing your CX strategy, you have to understand your customers and what they need - Leadership strategy is a bridge.  You must know where you are and where you are trying to go to plot a course. - Giving your team a safe place to fail can help employees learn and understand how to move forward     It's time for the great service comeback! ...
Published 09/09/23
In this episode, I talk about customer journey mapping and making things easy for your customers.  This is vital to retain customers as the economy cools and customers make purchasing decisions to deal with inflation.     - You must look at the customer journey from their point of view   - Look at the key touchpoints and ensure that you remove friction from each service moment   - Ensure you involve key stakeholders within your organization in the journey mapping process   ...
Published 08/26/23
In this episode, I talk about my journey through the healthcare space.  Here are some of my takeaways from my two weeks in the hospital from a PX perspective.      - Cross communication is an important, and lacking piece, of the healthcare market   - From a patient perspective, the amazing empathy from nurses, dining services, and patient transport made all the difference in my recovery   - Prioritize the privacy and dignity of patients at all turns   It's time for the great...
Published 08/11/23
In this episode, I discuss Independence Day and what we can all learn as leaders from the example of our Founding Fathers.     Vision   Courage   Collaboration Effective Communication Embracing Change   It's time for the great service comeback!   Book time to chat with Tony Johnson:  https://calendly.com/thetonyjohnson/15-minute-strategy-and-consultation     Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including...
Published 06/30/23
In this episode, we welcome Lisa J. Smith of Smith Co. into the studio to talk about B2B sales.     Great leaders not only inspire, but they have your back when things get tough   Great sales leaders build diverse, independent thinking teams   Great sales leaders help their clients arrive at the right decisions together You are likely not a commodity, so make sure you are framing your value   It's time for the great service comeback!   Learn More Here:...
Published 06/10/23
In this episode, we share our gratitude for those who served and sacrified this Memorial Day.  Thank you.   Here are some lessons we can learn from Memorial Day:     Great leaders lead with integrity, honesty, and transparency   Effective leaders prioritize the experiences of their teams and their customers   Innovative leaders have the courage to try new things and get organziational buy in   It's time for the great service comeback!   Ready to chat?  Book time with Tony...
Published 05/28/23
In this episode, I discuss the power of technology to drive superior customer experiences.     Technology must fit together to create an omnichannel experience Great technology enables employees to focus on higher value tasks with guests Technology also allows customers to self-serve with reduced friction   It's time for the great service comeback!       Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades...
Published 05/13/23