We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listeningFocused listening360 listening Related episodes: School Made You a Fair Reader and a Bad Listener (Part 2 of 2) "3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode "The 7-38-55 Rule for...

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy. 3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video,...

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..." Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcast New! Get priority...

Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work. Watch on YouTube Timestamps: 1:10 Karmic contract 1:55 Tips to handle extra requests 2:28 Hourly rate mistakes 3:37 Do you earn money or make money? 4:40 Tips to avoid scope creep 5:55 Paula Scher CITI logo 6:11 Phrases to request extra deliverables 6:30 When I give freebies 7:01 Money is taboo (True Pain...

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media. Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) When it comes to sharing a blog...

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube. Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: New mic review video - see blog: beetlemoment.com/gear YouTube Summary with ChatGPT & Claude (Chrome Extension) Breaking the Rules: How Inconsistency Can Benefit Your Creative Process Timestamps: 0:10...

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running...

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: BrandingPRDirect response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or...

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes. In a sales offer, you want to have a...

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divided by time delay x perceived effort = value. Most brands and products get the top portion right. The hard part is the bottom.  2) Plus: should...

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped: Mailchimp Calendly Spanx TechCrunch Atlassian Autodesk Timestamps: 0:18 Kevin Kelly: "prototype, don't plan" 0:49 Vision boards are useless 1:33 Pros / cons of self-funding 2:30 Human Design: non-specific...

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends. Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and...

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie. NEW: Watch this podcast (video):...

At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing. NEW: Watch this on YouTube! Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". ChatGPT is getting cheaper and smarter, faster...

Level up your ChatGPT game in minutes. Two free, easy tools: save time and get proficient with generative AI. NEW: Watch on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 01:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like: A) Learn faster: Distill a long video to bullet points B) Boost SEO (YouTube descriptions hack) -- favorite 04:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension) 05:25 Prompt Engineer...

If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like that....

The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone who's billing hourly but works in the knowledge economy. Watch the YouTube Short (1 minute video): Do You Make or Earn Money? Be careful with hourly rates. Flat fee project rate / ultimate value...

Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive). In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. job...

The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business. Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand your market, their pains, and their perceptions. Brands are...

Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well. I take every marketing client through an important exercise of plotting their brand on the personality...

Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing. Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488 Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing:...

Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does). First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gender identity or how they identify themselves. If you use this...

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service. Topics: Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)Vanity pricing for considered purchases (HNW or luxury goods)5s are not good. $5000 is...

When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition. In other words, our brains are wired to handle a certain number of relationships. This includes everyone...

Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game. Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you). Related episodes (mini-pods): Four Types of Leverage in Your Business (play on Spotify)Marketing is about Perception, Not Product (play on Spotify)Sell the Problem You Solve, Not the Product You Have (play on Spotify) No one can argue...