Like in any industry, the world of B2B marketing is swarming with opinions. We’ve all heard a thousand things we must do and probably a million things we mustn’t. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, debunk six myths B2B marketers need to forget in 2022. Find out: Whether ABM is really that importantWhich should you prioritize – gated content or ungated content?Why B2B marketing doesn’t always need to be formal To hear all 6 of Jason and Mark’s marketing myths and other great advice for B2B marketers, listen to the full episode. 0:00 – 0:28 – Introduction 0:28 – 1:46 – Pondering on the biggest myths in B2B marketing 1:46 – 6:51 – Myth 1: B2B marketing needs to be formal and stuffy 6:51 – 13:59 – Myth 2: Brand doesn’t matter 13:59 – 20:27 - Myth 3: Marketing technology will solve all your problems 20:27 – 26:19 - Myth 4: You have to do ABM to be successful 26:19 – 34:01 - Myth 5: You shouldn’t try to create a category 34:01 – 37:44 - Myth 6: You need to ungate ALL your content 37:44 – 39:01 – Outro