Marketing at a Big Enterprise vs. a High Growth Startup
Description
Working within marketing at big enterprises vs. high-growth startups is a totally different story.
Some people are cut out for big enterprises, and others would rather ply their trade with newer, smaller businesses.
But what makes people favor one over the other?
Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.
Find out:
What led Jason away from enterprisesHow marketing works as a sales support functionWhat surprised Jason about joining a startup
To find out more about marketing at different levels, listen to this full episode.
0:00 – 0:50 – Introduction
0:50 – 2:44 – Who’s ‘flannel Jason’?
2:44 – 5:22 – How did Jason end up working with enterprise companies?
5:22 – 9:02 – What Jason liked about working for an enterprise company
9:02 – 11:55 – Did Jason like leading teams at large companies?
11:55 – 19:17 – What got on Jason’s nerves at enterprise companies?
19:17 – 25:01 – Jason’s reasons for switching to a startup
25:01 – 26:19 – Similarities between enterprises and startups
26:19 – 34:26 – Top 3 differences between enterprises and startups
34:26 – 38:48 – Why Metadata’s marketing team are closely aligned with the sales team
38:48 – 42:56 – What surprised Jason most when starting at Metadata?
42:56 – 44:13 – Outro
Get ready as we take a trip down memory lane…
We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges,...
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