Analyst relations…a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring? In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022. Jason and Alex break down analyst relations in layman’s terms, detail Metadata’s experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure. Listen to find out: Jason’s summary of analyst relationsAbout Metadata’s category challengeHow Metadata became involved in the Forrester Wave For more analyst relations advice from Jason and Alex, tune in to the full episode. 0:00 – 0:27 – Introduction 0:27 – 1:55 – Alex Virden introduces herself 1:55 – 4:20 – Jason and Alex’s work on a Forrester Wave 4:20 – 6:08 – Jason’s first exposure to analyst relations 6:08 – 11:50 – Analyst services 101 11:50 – 13:20 – Analyst relations – don’t do it? 13:20 – 16:28 – Metadata’s category challenge 16:28– 17:19 – The dangers of waves 17:19 – 26:06 – How Metadata got involved in the Forrester Wave and how companies get included 26:06 – 28:12 – Changes Metadata made for the Forrester Wave 28:12 – 39:25 – Thoughts on responses to the Forrester Wave 39:25– 42:14 – Alternatives to dedicated analyst relations 42:14 – 43:40 – Outro