David Meakin, Head of Partnerships and Solutions Engineering at SHOPLINE, discusses live streaming and selling through social media in the world of eCommerce. With his expertise in both partnerships and engineering, David offers invaluable insights on how to succeed with this latest online tactic. Before he dives into live streaming, David takes a moment to introduce us to SHOPLINE, a Singaporean-based eCommerce platform dominating the Asian market and now looking to establish a strong presence in Europe and the UK.  With a diverse background that includes working with eCommerce giants like BigCommerce and Attraqt, David brings a wealth of knowledge to the table. He shares his journey to SHOPLINE and highlights why luxury brands use their platform. Not only does David discuss the complex world of fashion, with customisation and merchandising strategies, but he also touches on the challenges of handling in and out of stock products and the impact on marketing campaigns. He gives us a glimpse into the future roadmap of SHOPLINE and shares exciting insights on upcoming features and plans. Throughout this episode, we get an exclusive look into the inner workings of SHOPLINE, their dedication to SEO optimisation and their engineering team's continuous efforts to ensure seamless performance.  So grab your headphones, sit back, and get ready to explore the world of live streaming, SEO optimisation and the future of eCommerce with David Meakin on eCom@One. Let's jump right in!