In this episode, we delve deeper into the world of Google Shopping, data feeds and optimisation with our fabulous guest, Caitlin Dell'Orfano, Senior Agency Program Manager at Feedonomics From working in the email marketing space to B2B, feeds and BigCommerce, she has a wealth of real world experience and knowledge on this topic. Caitlin discusses the benefits of Google Shopping Ads, sharing tips, insights, expertise and tactics along the way to help you reduce your costs and improve the profitability of your Ads with valuable tips you can go implement straight away. Find out how to use this feed management tool for data manipulation and cleansing for a high quality data set. Discover how Feedonomics is adapting to the B2B landscape and tackling challenges faced by manufacturers and distributors in the industry.  Listen to this podcast right now to make more money from your Google Shopping Ads.