In this episode, Thea Chippendale shares her untraditional career journey and how going viral has led her to becoming a Digital PR Freelancer. During her time at Rise at Seven and MediaVision, Thea has worked on global brand accounts, from the likes of Misguided, New Look and PrettyLittleThing to Moss Bros, MyProtein and SpaSeekers. She has learned a thing or two about what works for effective Digital PR.  Listen to this episode to find out how you can leverage creative PR, thought leadership, product PR and reactive PR to create campaigns that achieve your marketing KPIs. Struggling to get heard in the journalist inbox? Don’t worry. Thea shares her insider tips to help you form relationships and deliver a personalised approach with journalists to get your story covered.  There’s no better way to learn Digital PR than through a real life campaign. So, Thea steps through her favourite project with an enterprise personalised jewellery client. She shares exactly what she did and how she changed her approach mid way through the project.  It’s time to focus on the future. Is TikTok or Google the leading search engine? Find out how human behaviour is changing and what that means for your business.  Tools, insights, actionable tips and expertise. This podcast episode is one with real value to help you utilise the power and influence of Digital PR as part of your eCommerce strategy. Listen now!